Discover the Best Google Optimize Alternatives for Your Online Needs

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If you're looking for alternatives to Google Optimize, you're in the right place. Hotjar is a popular choice, offering heatmaps, session recordings, and feedback tools to help you understand user behavior.

One of the standout features of Hotjar is its user-friendly interface, making it easy to set up and start analyzing data.

VWO (Visual Website Optimizer) is another top contender, boasting a wide range of A/B testing and personalization tools. With VWO, you can create and launch experiments quickly, and its advanced analytics provide valuable insights.

With VWO, you can also create user segments and personalize content for specific groups, helping you tailor your website to meet the needs of your audience.

Google Optimize Alternatives

If you're looking for a Google Optimize alternative, there are several options to consider. Convert Experiences is a tried and true option that offers advanced features at an affordable price, starting at $399 per month.

You can also try Kameleoon, an enterprise-level experimentation platform that offers a range of features, including advanced segmentation and AI-powered automation for personalization. Its Consciousness Quotient (CQ) is a measure of how much a company cares about its impact on the planet.

See what others are reading: Google Drive 5 Key Features

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Some of the best CRO agencies in the world work with Convert Experiences, and it has a 13-year legacy in business. It also has deep integrations with GA4, if that's your preferred tool for analyzing A/B testing data.

Other options include VWO (Visual Website Optimizer), which offers comprehensive A/B testing and conversion optimization, and Zoho PageSense, which has a free plan and starts at $16 per month when billed annually.

Here are some key features to consider when choosing a Google Optimize alternative:

  • Advanced targeting and goal engines (with 40+ filters)
  • Reusable audiences, goals, and locations
  • Flexible monthly plans for enterprise-grade features
  • Unlimited tests and no 3rd party cookies
  • Natively flicker-free testing
  • Over 90 integrations with other tools

Ultimately, the best Google Optimize alternative for you will depend on your specific needs and requirements. Be sure to try out a few options and see which one works best for you.

Convert Experiences is a tried and true Google Optimize alternative, with advanced features to further your experimentation program at one of the most affordable prices in the CRO industry.

It offers a 4x faster support team, more functionality at this price point than any other competing tool, and a 13-year legacy in business. Convert Experiences has plans starting at $399 per month, and it's one of the best options for those looking to switch from Google Optimize.

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You can test run Convert Experiences for 15 days without giving up your credit card info, and it has a free plan. The tool also offers a range of features, including client-side and server-side testing, over 90 integrations with other tools, and native flicker-free testing.

Here are some key features of Convert Experiences:

  • Over 90 integrations with other tools (such as Shopify, WordPress, HubSpot, WooCommerce)
  • Natively flicker-free testing
  • Unlimited tests and no 3rd party cookies
  • 4x faster customer support team than industry average
  • Bayesian & Frequentist stats engines
  • Full-Stack at no extra cost
  • Official GA4 integration & 27-second GO Data migration tool
  • Advanced targeting & goal engines (with 40+ filters)
  • Reusable audiences, goals, and locations

Zoho PageSense is another alternative, with prices starting from $16/mo when billed annually. It offers a maximum of 10 projects and 50 goals, but lacks advanced code editor features.

Omniconvert is a user-friendly tool for conversion rate optimization, including running A/B tests. It offers advanced audience segmentation, CRO tools beyond experimentation, and great user support, with prices starting from USD 273/month.

These are just a few of the many alternatives to Google Optimize, each with their own unique features and pricing. Be sure to research and compare them to find the best fit for your needs.

Comprehensive Capabilities

The platform offers comprehensive A/B testing capabilities, including A/B, multivariate, and multipage experiments, to test various elements of your website or application.

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This allows you to gather valuable insights for optimizing the user experience.

You can test different elements, such as website layouts, CTAs, and content, to see what works best for your users.

A/B testing is a powerful tool for conversion optimization, and having a wide range of options makes it easier to implement.

Visual Website Optimizer, or VWO, is another top option for replacing Google Optimize, offering comprehensive A/B testing and conversion optimization functionalities.

VWO allows you to test and optimize various elements of your website or application, providing valuable insights for improving the user experience.

Explore further: Adobe Target Ab Testing

Features and Functionality

Google Optimize alternatives offer a range of features and functionality to help you optimize your website and improve user experience.

A/B, A/B/n, Multivariate, and Split URL Testing are the essentials of most experimentation programs, allowing you to test different variations of your web pages.

These tests can be run without coding, using the visual editor to make simple changes, such as editing headlines or changing page element positions.

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However, for more complex changes, Google Optimize comes with an HTML/CSS/JS code editor, providing an added layer of flexibility.

You can also track changes for team collaboration or to keep a record of past experiments.

Integration with Google Analytics is seamless, making it easy to implement and track the effectiveness of your experiments.

Enterprise-grade features, such as sophisticated targeting and goal tracking with 40+ filter engines, are available for more advanced users.

These features include SRM checks, Frequentist & Bayesian stats engines, and Full Stack support without additional charges.

Other alternatives, like VWO, offer a comprehensive set of tools for testing and optimization, including A/B testing, multivariate testing, split URL testing, and personalization.

VWO also allows creating personalized tests in the JS editor, providing full control over your website's JS, jQuery, and CSS.

Heatmaps and session recordings are valuable tools for identifying areas for improvement and optimizing the user experience.

Advanced DMP profiling is also available, allowing you to pull unique identifiers from your segmented databases.

Analytics and comprehensive reports are available in real-time, allowing you to track the effectiveness of your experiments and make data-driven decisions.

On a similar theme: Google Drive Is Full

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The advanced targeting capabilities, reliable analytics, and seamless integration with Google Analytics 4 make Optimizely a worthy alternative to Google Optimize.

Here are some key features and functionalities of Google Optimize alternatives:

  • A/B, A/B/n, Multivariate, and Split URL Testing
  • Visual editor for easy experimentation without coding
  • HTML/CSS/JS code editor for complex changes
  • Integration with Google Analytics
  • Enterprise-grade features for advanced users
  • Comprehensive set of tools for testing and optimization
  • Heatmaps and session recordings for user behavior analysis
  • Advanced DMP profiling for unique identifier pulling
  • Real-time analytics and comprehensive reports
  • Seamless integration with Google Analytics 4

Comparison and Selection

So you've narrowed down your options to a few Google Optimize alternatives, and now it's time to compare and select the best one for your needs.

First, take a look at what's missing for you in Google Optimize and write it down. This could be limitations to a higher test velocity, access to expert human support, transparent pricing, or stronger grip on privacy matters. Whatever it is, you'll need that to go through the list of alternatives.

You've probably discovered 2 or 3 tools that you'd like to try, and now it's time to find out if they're right for you through a demo or free trial. This will help you determine which tool is the best fit for your business.

For more insights, see: Dropbox Similar Apps

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To make your decision even easier, consider the Consciousness Quotient (CQ) of each company. This measures how much a company cares about its impact on the planet. For example, Patagonia's popular "anti-growth" strategy has sustainability at its core.

Here are the top 8 Google Optimize alternatives to consider:

When choosing an A/B testing platform, pay attention to customization capabilities, targeting options, and data collection capabilities. These will help you create a unique user experience, target specific segments of your audience, and gather as much data as possible about their behavior.

The Google Optimize sunset is slowly approaching, so take your time to test each platform and choose the one that meets all your requirements.

On a similar theme: What Is Data Studio Google

Hotjar and Alternatives

Hotjar is a great alternative to Google Optimize, especially for those who need a tool with a beginner-friendly UI. It's a mild step-up from Google Optimize, but with full-range features that can help you advance your conversion rate optimization program.

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Hotjar offers transparent pricing, which is a must-have for some users. You can check out their pricing plans to see if they fit your budget. If you're considering switching to Hotjar, you can try their free trial to see if it's right for you.

Here are some key features of Hotjar:

Hotjar is a great choice for those who care about the planet, as it's a company that contributes to offsetting the threats facing our planet.

What Does Sunset Mean for Online Businesses?

Google Optimize is being discontinued on September 30, 2023, which means online businesses will need to find alternative solutions for their experimentation and personalization needs.

This change affects both the standard free version and the paid upgrade, Optimize 360, so businesses using either will be impacted.

The sunset of Google Optimize will require online businesses to explore new tools and strategies for improving user experience and conversion rates.

As a result, many businesses will be looking for alternatives to Google Optimize, and Hotjar is one option that can help fill the gap.

Hotjar

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Hotjar is a digital experience insights platform that shows you how your customers behave on a web page. It integrates with tools like Kameleoon, Optimizely, Google Analytics, Shopify, and Zapier, making it easy to add depth to your A/B tests.

You can use Hotjar to understand where your customers click, identify new user testing hypotheses, and even replace A/B testing altogether. Heatmaps, for example, show you where your customers linger on a web page – and the areas they ignore completely.

Hotjar also allows you to watch recordings of users navigating your A/B tests, filter these between users who saw the 'A' and 'B' versions of your site, and understand why your test results look the way they do. This is especially useful when trying to figure out why a certain version of your site isn't performing as expected.

Another way to use Hotjar is to run surveys and gather feedback on your A/B tests. For example, if you're testing a new feature, you might ask all participants, "What would you do to improve this feature?" This can give you valuable insights into what your users think about the changes you're making.

Here are some ways to use Hotjar to add depth to your A/B tests:

  • Use Hotjar Heatmaps to understand where your customers click
  • Watch recordings of users navigating your A/B tests
  • Run surveys to gather feedback on your A/B tests

Enterprise Solutions

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If you're looking for a Google Optimize alternative that can handle complex enterprise needs, you're in luck. Enterprise Grade Features with sophisticated targeting and goal tracking are available, complete with 40+ filter engines and SRM checks.

You can also work with both Frequentist and Bayesian stats engines, which is a big plus for data-driven teams. This flexibility is a key differentiator from some other Google Optimize alternatives.

Want to go Full Stack? You don't have to worry about extra charges for server-side and feature flagging, which is a huge cost savings.

Alternative Options

If you're looking for a Google Optimize alternative, you've got plenty of options. Convert Experiences is one of the top choices, with a G2 rating of 4.1 out of 5 stars based on 20 reviews.

You can also consider Zoho Pagesense, which is another popular choice. In fact, there are 8 top Google Optimize alternatives to choose from, including Explore by Omniconvert, VWO Testing, Kameleoon, SiteSpect, Adobe Target, Dynamic Yield, and Convert Experiences.

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If you're an agency looking for a Google Optimize alternative, some of the best CRO agencies in the world work with Convert Experiences. They've collaborated with Conversion Rate Experts, Conversion Fanatics, Tinuiti, and JourneyFurther.

Here are the top 8 Google Optimize alternatives:

Remember, it's essential to try out a few options before committing to one. You can do this through a demo or free trial to see which one works best for you.

Frequently Asked Questions

What is replacing Google Optimize?

What's replacing Google Optimize? Popular alternatives include Thrive Optimize, OptinMonster, and VWO Testing, which offer easy-to-use solutions for A/B testing and optimization on WordPress

Is Google Optimize being discontinued?

Yes, Google Optimize and Google Optimize 360 will be discontinued on September 30, 2023. This means you'll no longer be able to access or interact with your experiments after that date.

Walter Brekke

Lead Writer

Walter Brekke is a seasoned writer with a passion for creating informative and engaging content. With a strong background in technology, Walter has established himself as a go-to expert in the field of cloud storage and collaboration. His articles have been widely read and respected, providing valuable insights and solutions to readers.

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