Discover the Best Similarweb Alternatives for Website Insights

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Ahrefs offers a comprehensive suite of tools that rival Similarweb's capabilities, including a keyword explorer, backlink checker, and content gap analysis.

Semrush provides website traffic analysis and competitor research, making it a solid alternative to Similarweb.

SEMrush's traffic analytics tool can track website traffic, engagement, and conversion rates, giving you a complete picture of your website's performance.

Similarweb Alternatives

If you're looking for a Similarweb alternative, you have plenty of options. Semrush stands out as the best all-in-one alternative, offering a wide range of features.

Semrush provides SEO functionality, including keyword research, link building, rank tracking, and more, making it a great choice for those looking for a comprehensive tool.

Serpstat is another affordable alternative, specifically designed for organic and paid traffic analysis. It's a great option for those on a budget.

Ahrefs is one of the top alternatives for organic traffic analysis, offering in-depth insights into your website's performance.

Mangools is a cost-effective and easy-to-use tool for organic traffic analysis, making it a great choice for those new to SEO.

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SpyFu is a solid alternative for organic and paid traffic estimates, providing accurate data to inform your marketing strategies.

Conductor Competitive Intelligence offers organic and paid traffic analysis, helping you research and track your competitors' strengths and weaknesses.

Here are some key features of Conductor Competitive Intelligence:

  • Search market share analysis by category, result type, rank position, location, device type, and more.
  • Head-to-head comparisons of your biggest competitors.
  • Organic channel performance analysis, including top traffic-driving pages and keywords.
  • Keyword and topic analysis to identify opportunities to beat competitors.
  • Ad spending analysis to inform campaign decisions.
  • Report creation to share competitive opportunities and wins across your organization.

Tools for Comparison

Semrush's SEO Toolkit lets you analyze competitors' SEO strategies, including keywords they rank for and backlink profiles. You can identify top traffic subfolders, subdomains, and URLs, as well as keywords driving the most organic traffic to a website.

With Semrush, you can perform keyword gap analysis across up to 5 competing sites, uncover quick-win featured snippet opportunities, and monitor ranking performance across any device down to the zip code level. This level of detail can help you identify areas for improvement and optimize your website's performance.

Here are some key features of Semrush's SEO Toolkit:

  • Identify a site's top traffic subfolders, subdomains, and URLs.
  • Identify which keywords drive the most organic traffic to a website.
  • Perform keyword gap analysis across up to 5 competing sites.
  • Analyze competitor backlink profiles to find their most powerful sources.
  • Uncover quick-win featured snippet opportunities.
  • Monitor ranking performance across any device down to the zip code level.
  • Analyze SERP volatility trends caused by potential algorithm updates.

Advertising Toolkit

The Advertising Toolkit is a powerful feature that lets you analyze your competitors' digital strategy and identify areas for improvement. You can discover trends in paid traffic, keywords, and ad spend over time.

Credit: youtube.com, SEMrush Overview Series: Advertising toolkit

With Semrush, you can identify which keywords competitors are bidding on and if they're increasing spend over time. This information is invaluable for creating a competitive edge.

You can also discover which ad copies they're using to win the click and which ones have been in rotation the longest to see which ones are converting the best. This insight will help you create effective ad copies that drive results.

Semrush's Advertising Toolkit also lets you locate the landing pages they send traffic to, so you can see how they're converting paid traffic. This will help you optimize your own landing pages for better conversion rates.

The toolkit also performs PPC keyword gap analysis to find untapped paid traffic opportunities. This is a game-changer for businesses looking to expand their online presence.

Here are some of the key features of Semrush's Advertising Toolkit:

  • Identify which keywords competitors are bidding on and if they're increasing spend over time.
  • Discover which ad copies they're using to win the click and which ones have been in rotation the longest.
  • Locate the landing pages they send traffic to so you can see how they're converting paid traffic.
  • Analyze the competitor display creatives and find which YouTube channels and videos they are running ads on.
  • Perform PPC keyword gap analysis to find untapped paid traffic opportunities.

Social Media Tracker

The Social Media Tracker is a powerful tool that helps you analyze your competitors' social media profiles. It's like having a bird's eye view of their online presence.

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With the Social Media Tracker, you can check your competitors' audience size, posting activity, and channel engagement. This information can be super valuable in understanding what's working and what's not.

You can also see what content your competitors are posting, which can give you some great ideas for your own content strategy. I've seen this tool help businesses discover new and engaging content that resonates with their audience.

The Social Media Tracker allows you to check your competitors' most engaging posts over a given time frame. This can help you identify patterns and trends in their content that you can replicate or improve upon.

Here are the key features of the Social Media Tracker:

  • Check competitors' audience size, posting activity, and channel engagement.
  • See what content your competitors are posting.
  • Check their most engaging posts over a given time frame.
  • Compare you and your competitors on three basic metrics – audience, activity, and engagement.
  • Get weekly updates by email and create PDF reports.

Web

The web is a vast and complex place, and understanding your online presence is crucial for success. Semrush has been voted the best SEO tool by hundreds of experts.

Semrush's SEO Toolkit is a powerful tool for analyzing your competitors' SEO strategy, including their top traffic pages, backlink profile, and keyword rankings. You can use it to identify a site's top traffic subfolders, subdomains, and URLs.

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With Semrush, you can also perform keyword gap analysis across up to 5 competing sites, analyze competitor backlink profiles, and uncover quick-win featured snippet opportunities. This can give you valuable insights into your competitors' strengths and weaknesses.

Similarweb is another popular tool for competitor analysis, offering features like audience analysis and traffic source analysis. However, its Starter Plan has limitations, such as the absence of location-based research and historical performance data.

Semrush, on the other hand, offers a wide range of SEO features, including keyword research, website performance analysis, and competitor analysis. It also offers a 7-day free trial, making it a great option for those looking to try out its tools.

Here are some key features of Semrush's Traffic Analytics report:

  • Which channels drive the most traffic.
  • Which geographic locations send the most traffic across each channel.
  • Which specific sites send the most referral traffic.
  • Which subdomains or subfolders get the most visits.
  • Which pages/posts pull in the most organic traffic.
  • Which paid and organic keywords are driving traffic.
  • Which social media channels (and content) drive the most traffic.
  • How this traffic engages with a site across different devices.
  • How metrics compare across different competitors.
  • Analyze up to 200 sites in bulk from your custom list.

With Semrush, you can gain a deeper understanding of your competitors' online presence and build a traffic strategy with confidence.

Tool

Semrush is a comprehensive digital marketing solution that offers more features for SEO professionals, including tools for backlink analysis, keyword research, on-page, local, and technical SEO. It's more suitable for in-depth keyword research, with a Keyword Research Toolkit that provides a comprehensive keyword overview.

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Semrush's Keyword Research Toolkit offers unique features such as global volume, search engine result page (SERP) overview, keyword clusters, estimated number of URLs in SERP, and historical performance. This data is a must-have for keyword research, and Similarweb offers nothing similar.

Semrush provides access to all data for all offered geo-locations, even on the cheapest pricing plan, which is not the case with Similarweb. Upgrading to the custom pricing plan with Similarweb will let you see the data for up to three years, but it's pretty expensive.

Semrush also offers market and competitive analysis tools with the .Trends solution, which allows you to research emerging market trends, assess the competitive landscape, explore competitor marketing strategies, analyze market audiences, track competitors' online activity, and more.

Here are some key features of Semrush's .Trends solution:

  • Research emerging market trends
  • Assess the competitive landscape
  • Explore competitor marketing strategies
  • Analyze market audiences
  • Track competitors' online activity

Semrush has been voted the best SEO tool by hundreds of experts across a range of categories, and it has an enormous database of over 23+ billion keywords that are accessible through several different integrated tools.

Reviews and Comparisons

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Semrush and Similarweb are two powerful digital marketing solutions that have their strengths and weaknesses. Semrush is considered the better option due to its multiple features, value for money, and ability to be used by an entire marketing team.

If you're looking for a Similarweb alternative, Semrush is a top choice. It offers all-in-one features that Similarweb lacks, making it a more comprehensive solution for digital marketing needs.

Here are the top Similarweb competitors to consider:

  • Semrush– Best all-in-one Similarweb alternative.
  • Serpstat– Affordable alternative for organic and paid traffic analysis.
  • Ahrefs– One of the top alternatives for organic traffic analysis.
  • Mangools – Cost-effective and easy-to-use organic traffic analysis.
  • SpyFu – Solid alternative for organic and paid traffic estimates.
  • Conductor Competitive Intelligence – Organic and paid traffic analysis.

Users praise Semrush for its keyword research and backlink analysis features, making it a popular choice among SEOs and agencies.

Reviews and Comparisons

Semrush is a top-notch digital marketing platform that offers a range of tools for competitor analysis and digital marketing. It has been voted the best SEO tool by hundreds of experts across various categories.

Semrush's SEO Toolkit is a powerful tool that lets you analyze all areas of your competitors' SEO strategy, including the keywords they rank for, their top traffic pages, and backlink profile. The platform has an enormous database of over 23+ billion keywords that are accessible through several different integrated tools.

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The SEO Toolkit can be used to identify a site's top traffic subfolders, subdomains, and URLs, as well as which keywords drive the most organic traffic to a website. It can also perform keyword gap analysis across up to 5 competing sites.

Semrush's Site Audit tool can crawl your website and identify critical issues to address, providing a prioritized list of issues to tackle first. This is particularly useful for technical SEO.

One of the key features of Semrush is its ability to monitor traffic and engagement metrics across different geographic locations and devices, as well as run side-by-side comparisons with up to 4 competitors. This is a game-changer for digital marketers looking to stay ahead of the competition.

Here are some of the key features of Semrush's SEO Toolkit:

  • Identify a site's top traffic subfolders, subdomains, and URLs.
  • Identify which keywords drive the most organic traffic to a website.
  • Perform keyword gap analysis across up to 5 competing sites.
  • Analyze competitor backlink profiles to find their most powerful sources.
  • Uncover quick-win featured snippet opportunities.
  • Monitor ranking performance across any device down to the zip code level.
  • Analyze SERP volatility trends caused by potential algorithm updates.

Reviews and Comparisons would best match the subheading "Traffic Overview

Semrush is a comprehensive digital marketing solution that offers a powerful traffic analytics report, similar to Google Analytics. This report provides estimated traffic data for competitors, including channel breakdowns, geographic locations, and engagement metrics.

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Semrush's Traffic Analytics report is a game-changer for competitor research, allowing you to see which channels drive the most traffic, which geographic locations send the most traffic, and which specific sites send the most referral traffic.

The report also includes engagement metrics such as bounce rate, page visit duration, and average pages per session, giving you a complete picture of your competitors' traffic strategy. This level of insight is not available in Similarweb.

In contrast, Ahrefs provides a more limited view of competitor organic traffic performance and backlink analysis, but lacks the deeper traffic analysis capabilities across paid search, social, and referral sites.

Here's a comparison of the traffic analytics capabilities of Semrush, Ahrefs, and Similarweb:

Semrush's .Trends solution provides additional market and competitive analysis tools, including research of emerging market trends, assessment of the competitive landscape, and exploration of competitor marketing strategies.

In terms of pricing, Semrush offers more generous reporting limits, regardless of pricing plan, and allows for multiple user seats. Similarweb, on the other hand, does not offer extra user seats, but a custom pricing plan is available for over five user seats.

Feature Comparison

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Semrush and Similarweb have quite a few pertinent differences despite seeming similar at first glance.

Semrush has multiple powerful features that set it apart from Similarweb.

Determining which one is best is a tricky question, but Semrush stands out clearly as the better option.

Semrush offers much better value for your money compared to Similarweb.

It can be used by an entire marketing team, making it a more suitable choice for larger teams.

Give Semrush a try yourself with its 7-day free trial for Semrush Pro.

Pricing and Plans

Semrush and Similarweb are both expensive options compared to other SEO tools, so it's essential to determine your goals before choosing a pricing plan.

Semrush offers three core plan options: Pro, Guru, and Business, which cover everything you need to manage a website, including keyword research, content writing and optimization, backlink analysis, and technical SEO.

The Semrush Pro plan is a good option for bloggers managing their websites, while SEO contractors and multi-client agencies will benefit from the Guru or Business plan.

Credit: youtube.com, SimilarWeb Pro | Best 16 Alternatives of SimilarWeb Pro

Semrush also offers a discount if you choose to pay annually for any of the plans, and the median ACV is $22,000.

Similarweb's pricing plans are less generous but more expensive, with a range of options tailored to different needs.

The Starter Plan costs $125 per month (billed annually) or $149 per month and includes features such as up to 100 website results per table, up to 1,000 keyword results per table, and 3 months of historical data.

The Professional Plan costs $333 per month (billed annually) or $399 per month and offers features such as up to 500 website results per table, up to 5,000 keyword results per table, and 6 months of historical data.

For larger businesses, Similarweb offers Customized pricing, including features such as up to 10,000 website results per table, up to 50,000 keyword results per table, and 15 months of historical data.

If you need more advanced features, you can also consider Similarweb's Enterprise Plan, which offers an unlimited number of websites per table, up to 150,000 keyword results per table, 37 months of historical data, and additional advanced features.

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Here's a comparison of Similarweb's pricing plans:

Data and Reporting

Data and reporting are crucial aspects of any digital marketing strategy, and when it comes to tools that help you make sense of your data, there are some key differences between Similarweb and Semrush.

Semrush offers a generous daily report limit, even with its cheapest pricing plan, which is the Semrush Pro. With this plan, you can pull 3,000 domain and keyword analytics reports daily, which is more than enough for even the largest websites.

Semrush's reporting capabilities are particularly impressive, allowing you to get 10,000 keyword and domain analytics results per report. This is in contrast to Similarweb, which shows only 1,000 results per report, and requires you to pay an additional $399 monthly to increase the number of results to 5,000.

One of the standout features of Semrush is its Traffic Analytics report, which is like a combination of Similarweb and Google Analytics. It allows you to see which channels drive the most traffic, which geographic locations send the most traffic, and much more.

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Here are some of the key features of Semrush's Traffic Analytics report:

  • Which channels drive the most traffic.
  • Which geographic locations send the most traffic across each channel.
  • Which specific sites send the most referral traffic.
  • Which subdomains or subfolders get the most visits.
  • Which pages/posts pull in the most organic traffic.
  • Which paid and organic keywords are driving traffic.
  • Which social media channels (and content) drive the most traffic.
  • How this traffic engages with a site across different devices.
  • How metrics compare across different competitors.
  • Analyze up to 200 sites in bulk from your custom list.

Pros and Cons

SimilarWeb has its fair share of advantages and disadvantages. Here are some of the key pros and cons to consider.

SimilarWeb's comprehensive collection of data is one of its strongest features. It also collects organic search keywords even when they're not provided, which can be super helpful for SEO research.

The UI and customer support are also top-notch, making it easy to navigate and get the help you need.

However, SimilarWeb may not be the most accurate tool for smaller websites with less than 50,000 monthly visits.

Here's a summary of SimilarWeb's pros and cons:

Overall, SimilarWeb is a powerful tool, but it's essential to be aware of its limitations, especially when it comes to smaller websites.

Tiffany Kozey

Junior Writer

Tiffany Kozey is a versatile writer with a passion for exploring the intersection of technology and everyday life. With a keen eye for detail and a knack for simplifying complex concepts, she has established herself as a go-to expert on topics like Microsoft Cloud Syncing. Her articles have been widely read and appreciated for their clarity, insight, and practical advice.

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