Online local rank tracking is a game-changer for businesses looking to improve their online presence. By monitoring their search engine rankings, businesses can identify areas for improvement and make data-driven decisions to boost their visibility.
According to a study, 97% of consumers search for local businesses online, making it essential for businesses to have a strong online presence.
Tracking your online local rank can also help you stay ahead of the competition. In a competitive market, a slight edge can make all the difference.
Checking Online Local Rank
There are 2 ways to track your Google Maps rankings: manually or with a tool. Manual rank tracking is incredibly time-consuming and only suitable for a few keywords.
Manually tracking your Google Maps ranks restricts you to only checking ranks for searches made in the same location where you are (unless you use a VPN, which adds more time and complexity).
Using a tool like ProRankTracker is highly recommended, as it allows you to track your rankings without the hassle of manual tracking.
To include specific location data for Google Maps SEO, you need to select device type and search engine, location, language, and target location.
Here are the steps to localize your data effectively:
- Select device type and search engine.
- Select the location you need in your target country, and the corresponding language.
- Type in the precise target location (often down to the neighborhood).
- Select the target language.
- Repeat steps 2-4 for as many combinations as desired.
You can use Insta-Check for quick rank checks without increasing your monthly tracking allowance, and pay only for the checks you need.
Insta-Check allows you to run quick checks for as many keywords as you'd like, and then keep the leftover credits until you need to do another quick check.
You can also use a Local Rank Tracker tool to instantly check all site's ranks, and see your organic positions, Local Pack, and other rich results that appear for the target queries.
A good rank tracker tool should be able to accommodate specific location data to make your tracking data as accurate as possible.
Some popular features of a good rank tracker tool include:
- Added search engines (e.g. Google, Bing, Yahoo, YouTube)
- Target URL (to spot pages competing for the same keywords)
- SERP Features (to monitor enriched SERP elements added by Google)
- Search volume (to assess the number of monthly keyword searches)
- Traffic forecast (to discover the traffic potential of a keyword)
- Content Score (to compare your content's performance to top URLs)
You can also track your local competitors, and see who you compete with in Google Local Pack and on the maps.
A good rank tracker tool should be able to track your keyword performance on desktop or mobile devices, and provide you with accurate data to make informed decisions.
Some popular features of a good rank tracker tool include:
- Global and local keyword rankings
- Positions in Google SERPs or check any alternative search engine ranking
- Unlimited keyword position checker (monthly, weekly, or daily)
- Automated SEO tasks (to check the ranking progress for your target keywords)
Improving Online Local Rank
To track your Google Maps ranking, use a tool like ProRankTracker, which offers a 14-day free trial to help you get started.
Including specific location data on your URL is crucial for Google Maps SEO, as it helps you show up in searches made nearby.
Select the device type and search engine that corresponds to your target searchers, as different locations and demographics use devices and search engines differently.
For searchers outside the US, select the location in your target country and the corresponding language.
Type in the precise target location, often down to the neighborhood, to ensure you're showing up in local searches.
Repeat the process for as many combinations as desired to cover different locations and demographics.
Here are the steps to localize your data effectively:
- Select device type and search engine.
- Select location and language.
- Type in precise target location.
- Select target language.
- Repeat for as many combinations as desired.
Tracking geo-specific rankings in multiple locations at once is a must for companies with a presence in many towns or cities.
You can set up rank checking for multiple locations using a local rank checker, and see exactly how you rank in different countries or cities.
By following these steps and using the right tools, you can improve your online local rank and show up in searches made nearby.
Tools and Software
ProRankTracker's URL View is a great tool for managing your data, allowing you to see how well your URLs perform for each associated keyword. This is especially useful for tracking keywords like "bike shop near me" and "best bike shop in Providence" for your home page.
You can also use the "Term View" to see how all your URLs perform for a common keyword, such as "bike shop near me" for both your home page and your "About Us" page. This helps you understand how your content is performing for specific keywords.
The "Full SERPs" view is another essential tool for tracking local SERPs, giving you a complete picture of how your competitors perform compared to your business. This view highlights your page position so you can see how you're stacking up against your competitors.
Checker Availability
The Rank Tracker is available as part of a comprehensive set of over 30 SEO tools, each included in paid subscriptions starting at $119/month.
You can access the Rank Tracker at no cost, checking up to 5 keywords on Google daily for free.
The free version of the Rank Tracker allows you to instantly reveal your or your competitors' top-ranking keywords across various search engines, including Google, Yahoo, Bing, and more.
The Rank Tracker can be accessed through a 14-day free trial to experience the full suite of SEO tools.
Here are the search engines supported by the Rank Tracker:
- Any localized version of Google
- Google Mobile
- Bing
- Bing Mobile
- Yahoo
- Yahoo Mobile
- Baidu
- Over 500 others
Comprehensive Software
ProRankTracker is a comprehensive SEO rank tracking software that lets you see keyword ranking positions in universal organic results as well as Google Maps listings. This software is a game-changer for businesses looking to improve their online visibility.
With ProRankTracker, you can track your local SERPs and keep up-to-date on your URLs and keywords. You can manage your data using the URL View, Term View, Full SERPs view, and Project View.
The software also integrates with Google's tools, including Google Analytics and Google Search Console, to give you a more comprehensive view of your ranks.
Here are some of the key features of ProRankTracker:
- Tracks local SERPs and keywords
- Integrates with Google Analytics and Search Console
- Provides a comprehensive view of your ranks
- Offers automated SEO tasks
- Allows for custom keyword ranking reports
- Offers a range of reports, including the "Different Locations" report and the "Projects Summary" report
You can also use the software to track your competitors and see how they're performing in the search engine rankings.
ProRankTracker is available in various editions, including an Enterprise edition that allows for unlimited keyword tracking and project management.
The software is user-friendly and offers a range of features that make it easy to track your local search engine rankings and improve your online visibility.
Overall, ProRankTracker is a powerful tool that can help businesses improve their online presence and drive more traffic to their website.
You can try out ProRankTracker for free by checking up to 5 keywords on Google daily, or sign up for a 14-day free trial to experience the full suite of SEO tools.
Organize Your Data with Projects
ProRankTracker offers a feature called Projects that allows you to group your URLs and keywords under a single umbrella, making it easier to analyze your data.
Projects help you chunk your data together so you can quickly analyze various aspects of your strategy.
To create a Project, head to the "Manage" tab and click on the "Projects" tool.
Click "Add New Project" to start selecting the parameters of your Project.
These parameters include Groups/tags, device type, search engine, location, and language, as well as specific search terms or URLs.
After formatting your project, click "Save" to complete the process.
I highly recommend making multiple projects to keep track of your ranking progress.
Business Profile and Optimization
You need to track your Google Business Profile rankings to see how your business appears on Google Maps. To do this, you can specify which Google Business Profiles you want to track.
To start, click the checkbox that says "Also track Google Snack Pack", then type your Google Business Profile precisely as it appears on Google. If you have multiple Google Business Profiles for the same website, be sure to add those names too.
Tracking your Google Snack Pack and Local Finder ranks is a MUST if you want to know how your business appears to local searchers on Google Maps. This will give you a clear picture of your online presence.
Optimizing your Google Business Profile is crucial for better ranks, and it's essential to start with an optimized profile. If you don't, your ranks will likely be low.
To optimize your Google Business Profile, follow these steps to give your profile a fighting chance against your competitors.
Analyzing Competitors' Performance
Knowing your local competitors is crucial to staying ahead in the game.
Get to know your local business landscape, and you will have a competitive edge. See who you compete with in Google Local Pack and on the maps.
To take your competitor comparisons to the next level, compare your rankings across different result types and filter down to specific keywords and locations. This will help you identify exactly where your competitors are outranking you.
You can easily monitor anywhere from 5 to 20 competitors using SE Ranking's keyword rank tracking tool. This tool lets you track how well they are ranking for your target keywords.
To check their positions, go to the Added Competitors section and review the Overall and Detailed tabs. The first report shows ranking data categorized by the search engine, while the second report presents detailed keyword rankings for each competitor separately.
Here's a breakdown of what you can track using the tool:
- Ranking positions for up to 20 competitors
- Ranking data categorized by search engine
- Detailed keyword rankings for each competitor
By monitoring your competitors' ranking performance, you can adjust your SEO strategy to stay on top of the local search results.
Search Engine Optimization
Having an optimized Google Business Profile is crucial for online local rank tracking. If you don't start with a solid profile, your ranks will likely be low.
Your profile needs to be optimized to compete with your competitors. Following the steps to optimize your Google Business Profile will give it a fighting chance to rank higher.
A well-optimized profile is essential to take advantage of the traffic that comes with higher ranks. This means your business will get more visibility and potentially more customers.
The first step is to ensure your Google Business Profile is complete and up-to-date.
Platforms and Search Engines
Online local rank tracking can be a complex task, but it's made easier with the right tools and knowledge. We support tracking rankings in all possible locations across the globe.
You can add as many alternative search engines as you need to work with, including Bing, Yahoo, and Naver. This allows you to get a comprehensive view of your online presence.
Our platform also includes support for Baidoo, Yandex, and even YouTube rankings checks, giving you a complete picture of your online visibility.
Bing, Yahoo
Bing and Yahoo are two major search engines that you can track using our Rank Tracker tool. We support Bing rankings checks.
You can add as many alternative search engines as you need to work with, including Bing. Bing is one of the search engines we support for tracking geo-specific rankings.
Our tool allows you to track organic rankings in Yahoo, giving you valuable insights into your website's performance.
US
The Google Business Profiles tab is a game-changer for local search, especially for multi-location businesses. It's incredibly accurate at identifying Google duplicates and reports on ranking changes over time in a way that's easy to understand.
ProRankTracker's URL View is a powerful tool for tracking local SERPs, allowing you to see how each URL performs for associated keywords. You can use it to track how your home page ranks for different terms like "bike shop near me" or "best bike shop in Providence".
The Term View in ProRankTracker is another useful feature, enabling you to see how all your URLs perform for a common keyword like "bike shop near me". This helps you understand your overall performance for specific search terms.
Whitespark's Local Rank Tracker is a highly visual tool that separates Google Local Pack and Organic results, allowing you to see how your true organic rankings are improving or decreasing over time. It's a must-have for anyone doing local SEO.
The Local Rank Tracker also enables you to filter out keyword types and locations, making it easy to segment different keyword groups and share successes with clients. This level of granular control is a major advantage of this tool.
Frequently Asked Questions
What is the local search grid ranking?
The Local Search Grid ranking shows your business's exact position on a street-by-street level, revealing your true competitors. This granular ranking helps you understand your local online presence and identify areas for improvement.
How can I see where my website ranks?
Check your website's ranking for specific keywords using Google Search Console, a free tool that provides accurate data from Google. This tool offers in-depth insights into your website's search performance
Featured Images: pexels.com