Pinterest Keyword Research Strategies for Success

Pinterest keyword research is crucial for standing out in a crowded market. It's not just about throwing a few keywords on your board and hoping for the best.

To start, identify your niche and target audience. This will help you understand what they're searching for on Pinterest. As we discussed earlier, using Pinterest's built-in keyword tools can give you a good starting point.

Your niche might be broad, but it's essential to narrow it down to a specific area of expertise. For example, instead of targeting "fitness", focus on "yoga for beginners" or "running for weight loss."

Doing Pinterest keyword research the right way is crucial for achieving success on the platform.

A single well-researched keyword can lead to a 50% increase in engagement and a 25% increase in sales.

Don't underestimate the power of long-tail keywords, which can have up to 90% less competition than broad terms.

Using the right keywords can also help you identify gaps in the market and create content that resonates with your target audience.

In fact, 75% of Pinterest users have reported using the platform to find inspiration for their purchases.

By doing your keyword research correctly, you can tap into this trend and drive more sales for your business.

Conducting keyword research on Pinterest is easier than you think. You can start by using the Pinterest Ads keyword research tool, which is very easy to use. Simply put your main search term into the search bar, see what ideas Pinterest shows you, including search volume, and save the ideas by clicking the + button and creating a list.

You can also use free Pinterest keyword generators like Keysearch, but going straight to the source, Pinterest, is a great option too. Think about the core topics your blog covers or the interests of your readers to get started.

The built-in search bar on Pinterest is the quickest and easiest way to find Pinterest keywords to grow your reach. Type in your main search idea into Pinterest search on a desktop computer and pull up the results page. Below the search bar, click just in front of the first guide box and drag down while holding the mouse button down to select the entire list.

Using Pinterest's Guided Search is probably the best Pinterest keyword generator out there because it gives you additional insights into how people browse and discover new topics and ideas from Pinterest search terms. The list you get is in order of engagement and popularity according to Pinterest, and it changes depending on user gender and location.

You can also use Pinterest's Trends tool to find popular and rising searches on the platform. Type your keywords into the search bar, and you'll see a graph to show its search trend popularity and how it changes over time. You'll also see related terms and can hit Enter or click the keyword or phrase you want to see more info on.

If you want to turn your Pinterest marketing up a notch, the Pinterest keyword tool for Pinterest ads is a great go-to. It gives you the clearest picture of the terms and phrases that can help your blog's content shine in Pinterest search results. However, you need a Pinterest business account to do this.

To find keywords with Pinterest search, type a keyword related to your blog niche or topic into the search field and hit Enter to search. The Pinterest Guided Search tool will automatically show related keywords beneath the search bar, based on long-term data about what users are searching for.

You can also use the Pinterest autofill tool for search terms, which is built into the search bar on Pinterest. Type in a keyword, and you'll see a dropdown selection with suggested search terms. Sometimes you'll also see popular accounts for that keyword.

When it comes to keyword research on Pinterest, having the right tools is essential.

Google Keyword Planner is a valuable resource for improving organic Pinterest SEO.

By using Pinterest's Guided Search, you can get a better understanding of what your audience is searching for.

Promoted Pin research can also provide valuable insights into keyword performance.

Pinterest's algorithm uses keywords to rank and display pins, matching your content with users' search terms.

Keywords are specific words and search queries Pinterest users in your blog niche use to find the content they're searching for.

The Pinterest Trends tool offers a unique look into the most popular and rising searches on the platform, showing what's hot right now and evergreen interests like fashion.

To use keywords effectively, you want to include them in your pin titles and descriptions, grabbing attention and clearly explaining what your pin is about.

Your title should include your main keyword, while your description should mix keywords with natural language to make people want to click.

Pins with descriptions between 200-300 characters get the most repins, so aim for that sweet spot and make every word count.

Your boards are another key place to use Pinterest keywords, with your board title including your main keyword and a clear description of what the board is about.

The Pinterest algorithm will then determine which users are interested in your content and distribute your pins to them, helping you reach your target audience.

To access Pinterest's keyword research tool, you need a free Pinterest business account, which you can create in just a few minutes.

The tool is hidden inside the Pinterest advertising platform, but don't worry, you don't need to advertise on Pinterest to use it. You can access it by going to your Business Hub and clicking the Ads tab.

From there, click on the Create Ads button, which will take you to the Promoted Pin creation page. Select Traffic as your campaign type and continue to the next page.

On the next page, scroll down until you see the Keywords window, where you can start doing keyword research for your Pinterest account.

Here are the steps to follow:

You can also use the Pinterest Trends tool to find popular and rising searches on the platform. It shows what's hot right now and tracks evergreen interests like fashion.

Google Planner is a powerful tool that can help you improve your organic Pinterest SEO. It's made with Google Ads in mind, but it's also great for Pinterest.

You can enter a few broad keywords related to your niche, and Google Planner will generate a list of related keywords and data on their performance.

By looking at the search volume and how tough the competition is for different keywords, you'll get an idea of where to direct your efforts.

Google Planner will give you a list of related keywords, so you can cherry-pick the best ones to incorporate into your Pinterest strategy.

Your Pinterest profile is like a storefront, and it's crucial to make a great first impression. This is where you showcase what your brand is all about.

Your profile description is valuable real estate for inserting important keywords. It should briefly outline what services or products your brand provides and let folks know the kind of posts they'll see on your page.

Profiles with detailed descriptions get more monthly views, so don't leave this space blank. For example, a Pinterest account manager might write: “Helping businesses grow their audience & sales with Pinterest marketing tips, tutorials & resources. Follow for the latest strategies.”

Your Pinterest boards should be a clear reflection of your niche and the topics you post about. They should be thoughtfully planned out to make it easy for potential followers to see what you provide.

Keyword-optimized board names help with SEO, and they also make it easy for potential followers to see what you provide. For example, boards might include Pinterest keywords like “Pinterest Tips for Business”, “Pinterest Case Studies”, and “Pinterest Marketing Tutorials”.

Choose an SEO-friendly username that includes your brand name or keywords related to your niche. This will make it clear to Pinterest users what your account is all about, like a username like “JaneSmithTravels” or “AdventurousJane”.

Creating SEO-Friendly Content is crucial for getting your pins discovered on Pinterest.

To create SEO-friendly content, you need to use keywords strategically. According to Example 5, you should use your keywords in a natural way, only using keywords that are relevant to the blog post or URL each pin is linking to.

You can start by identifying your target audience's needs and creating content that solves their problems, as mentioned in Example 5. Then, design and publish engaging pins using your keywords without spamming them everywhere.

When it comes to pin titles, make sure to include your main keyword right at the start, as shown in Example 7. For example, "10 Easy Vegetarian Recipes for Quick Dinners" is a great title because it clearly tells users what they'll find when they click.

Here are the five essential places where you should use keywords on Pinterest:

Remember, using keywords in a natural way is key to creating SEO-friendly content.

You've optimized your Pinterest profile, boards, and pins with the right keywords, but how do you know if it's actually working? That's where tracking and analytics come in.

To gauge your Pinterest SEO success, you need to dive into your Pinterest analytics, which shows which pins and boards attract the highest number of impressions, clicks, and saves.

Pinterest Trends gives you a glimpse of what's hot right now, and using the Pinterest search bar helps you find exactly which searches bring up your pins.

Focus on your best-performing pins and figure out which keywords they're using, as well as the design elements they share.

Tracking your Pinterest traffic in Google Analytics too shows you how much traffic Pinterest is actually sending to your website, and which pages users are landing on.

This super valuable data helps you shape your Pinterest strategy moving forward, making informed decisions based on actual performance.

Keyword research is a crucial step in Pinterest optimization, and there are several tools and strategies you can use to find relevant keywords. Research trending terms using tools like Google Keyword Planner or Pinterest Trends Tool.

To get started, think about the core topics your blog covers or the interests of your readers. For example, if your blog focuses on home gardening, you might start with keyword ideas like indoor plants, gardening tips for beginners, or organic soil.

You can also use free Pinterest keyword generators like Keysearch to help with your research. But don't overlook Pinterest's Trends tool, which offers a unique look into the most popular and rising searches on the platform.

Pinterest's Trends tool shows what's hot right now, like Valentine's nails for the holiday or Super Bowl party food for the big game. It also tracks evergreen interests such as fashion.

To use the Trends tool, go to Pinterest and type your keywords into the search bar. You'll get a graph to show its search trend popularity and how it changes over time, as well as related terms like fashion/beauty and fashion outfits.

These related terms are also great for keyword ideas, and you can use them to plan your content strategy. By incorporating these keywords naturally into your content, you can increase your visibility on Pinterest and attract more followers.

Optimizing your Pinterest profile is crucial to making a great first impression and showcasing what your brand is all about. Your profile is like a storefront on Pinterest, and it's where people first see your account.

To optimize your profile for Pinterest SEO, research trending terms using tools like Google Keyword Planner or Pinterest Trends Tool, and include these words naturally. This will help Pinterest's algorithm understand what your content is about and make it more likely to show up in the right searches.

Using a WordPress Pinterest plugin like Tasty Pins can make it super easy to optimize your Pinterest game. With Tasty Pins, you can add a Pinterest-specific title description, Repin ID, disable pinning on certain images, and choose your alt text.

Promoted Pins can be a treasure trove of keyword ideas for your Pinterest strategy. They appear as ads in user feeds and often target high-value keywords.

To uncover the keywords your competitors are targeting, try searching for a broad keyword in your niche and look at the Promoted Pins that show up.

Take note of the keywords they use in their titles and descriptions – these can be great additions to your keyword list.

Use Pinterest's search bar to see what suggested keywords come up as you type in your main keyword.

Your profile is like a storefront on Pinterest, so make a great first impression by optimizing it for SEO. This includes showcasing what your brand is all about.

Optimizing your boards is crucial for Pinterest SEO. Create boards around your niche and topics, and use keyword-optimized board names to help with search visibility. For example, use board names like "Pinterest Tips for Business" and "Pinterest Marketing Tutorials".

Research trending terms using tools like Google Keyword Planner or Pinterest Trends Tool to find relevant keywords. Include these words naturally in your titles, descriptions, and boards.

Your title should grab attention and include your main keyword. For example, use a title like "10 Easy Vegetarian Recipes for Quick Dinners". Your description should mix keywords with natural language to clearly explain what your pin is about.

Use alt text and hashtags to boost your Pinterest SEO. Alt text should describe your pin image for search engines and visually impaired users, while hashtags should make it easier for people to find your pins when they search.

Create eye-catching and keyword-optimized pin images by naming your image files with keywords before uploading them to Pinterest. Use strong, keyword-optimized images with text overlay to create a pin that's primed for both visual appeal and search visibility.

Optimize your profile description by briefly outlining what services or products your brand provides and letting folks know the kind of posts they'll see on your page. Profiles with detailed descriptions get more monthly views, so don't leave this space blank.