How to Get Website Traffic from Pinterest and Grow Your Business

Getting website traffic from Pinterest can be a game-changer for your business. With over 320 million active users, it's a platform that can't be ignored.

Pinterest drives 2 billion searches every month, making it an ideal place to reach your target audience. By optimizing your pins and boards, you can increase your visibility and drive traffic to your website.

To get started, you'll need to create a business account on Pinterest and set up your website's verification. This will allow you to access analytics and other features that can help you grow your business.

By following these steps, you can start to see an increase in website traffic and grow your business on Pinterest.

Setting up your Pinterest account is a crucial step in getting website traffic from the platform. You can find the settings in the upper right corner menu on your Pinterest home screen.

Updating your profile is essential to help users find you when they search with keywords related to your blog niche. Use 1-2 keywords relevant to your niche in your profile name and additional keywords in your About text. This can help a lot with SEO on Pinterest.

My display name and description include keywords for each topic, such as "how to start a blog and blogging tips" and "blog traffic techniques and monetization methods". I also save pins from other accounts to any boards that have been inactive for a while.

Use keywords like I do in my profile name, and make sure to save pins to inactive boards to keep your content fresh and engaging.

Pinterest is a search engine, and people use search phrases and keywords to find interesting content on the platform. To get website traffic from Pinterest, you need to find the right keywords that will help your content surface in search results.

Pinterest draws conclusions about your interests based on the content you pin, and it starts expanding on what you've pinned so far. This means that Pinterest wants to show you the best possible, most relevant search results for any search phrase or keyword you type into the search bar.

To find the best keywords, you need to think differently than you would for Google. On Pinterest, people are earlier in the process, so consider using keywords like "Patio inspiration" instead of "Wicker patio dining set".

You can use keywords as hashtags in your descriptions, such as #patioinspiration. Hashtags can help your newer content surface more quickly.

Here are some places where Pinterest looks for keywords:

By using keywords in these areas, you can help Pinterest understand what your pin is about and when and where to display it.

Creating high-quality content is crucial to driving traffic from Pinterest to your blog. Use a vertical format (2:3 ratio – 600×900 px or equivalent) for your pins, as it's more engaging and noticeable.

To craft engaging descriptions, research and utilize keywords that your audience might use to find content related to your blog post. This will make your pin more discoverable.

Your pin description should make someone curious to find out more, think of it as a short invitation that says, "Hey, there's more great stuff if you click here!" Use clear, actionable wording and specific, proven numbers, facts, and outcomes in your pin text overlays and descriptions.

Use a scheduler like Tailwind to double your results in a matter of weeks. It's a game-changer for saving time and increasing productivity.

Here are some key elements to keep in mind when writing benefit-driven pin descriptions:

Your pin description needs to make people want to click it. Your pins are competing over their attention with tons of other pinners, so make yours stand out.

Optimizing your feed and boards is crucial to driving traffic from Pinterest to your website. To really get traffic, you have to master the basics and implement best practices, including following Pinterest's Smart Feed rules. Accounts that cut corners and implement spammy tactics lost massive amounts of traffic.

Create captivating vertical images, use keyword-rich descriptions, and check the quality of the links you're pinning. Pin high-quality content and keep your content fresh. The more aligned you are with Pinterest's preferred practices, the more eyeballs you can get on your Pins. Abbey from Just a Girl and Her Blog does a great job of honoring best practices.

To help Pinterest figure out your content, save it to the most relevant board first. This will help distribute your content to the right people in the right searches, leading to more website traffic. Here are some key best practices to keep in mind:

Creating captivating vertical images is key to getting traffic on Pinterest. This is a basic yet essential practice that can make a huge difference in your results.

Using keyword-rich descriptions is also crucial. It's not just about throwing some words together, but about crafting descriptions that accurately represent the content of your Pin.

Pinning high-quality content is a must. This means avoiding spammy tactics and focusing on sharing valuable, relevant content that adds value to your audience.

Keeping your content fresh is also important. This means regularly updating your Pins and boards to keep your audience engaged.

Following Pinterest's Smart Feed best practices is mandatory. This means checking the quality of the links you're pinning and making sure your content is aligned with Pinterest's preferred practices.

Joining and managing boards on Pinterest is a great way to expand your reach and engage with your target audience. To do this effectively, ensure you adhere to the guidelines or rules for each group board you join.

Each group board will have its own set of rules, so take the time to read and understand them. This will help you maintain your standing within the community and avoid any potential issues.

Instead of just pinning your own content, aim for a mix of valuable content from other sources and your own blog links. This balance ensures you're providing value to the group and not just promoting your own agenda.

Don't just pin and run – comment on, like, and engage with other pins within the group board. This fosters community spirit and can increase the visibility of your own pins.

If you're struggling to find the perfect group board or want to establish your authority, consider creating your own. Invite other pinners, set clear guidelines, and foster a space where high-quality content prevails.

Here are some tips to keep in mind when managing your boards:

Pinterest has become a go-to platform for driving traffic to websites. With 465 million monthly active users and 5 billion monthly searches, it's a treasure trove of potential visitors.

To tap into this traffic, you need to understand that Pinners are there for inspiration and aspiration. They're looking for solutions, knowledge, or inspiration, making it a great platform for driving targeted traffic.

A key benefit of Pinterest is its evergreen pin lifespan, with pins remaining active for months or even years after posting. This means a well-crafted pin can continue to drive traffic long after the initial campaign ends.

Here are some key metrics that highlight Pinterest's effectiveness:

By leveraging Pinterest's unique features, such as Rich Pins and Board Categorization, you can create a strategic approach that drives traffic to your website.

To start driving traffic to your website, you need to claim your business on Pinterest. To do this, you'll need to upgrade your personal account to a business account.

You can upgrade your account by logging into your Pinterest account and heading over to https://pinterest.com/business/convert/. From there, fill out your blog name and website URL, then select a business type.

After creating your business account, you'll need to claim your website. This involves verifying that you're the owner of the blog website you entered into your profile. Claiming your website will give you access to even more useful tools on Pinterest.

To claim your website, head back to Pinterest and type in your website URL or domain name into the verification field, and click Verify. Pinterest will check whether your HTML meta tag is working properly.

Here are the steps to claim your website on Pinterest:

If everything's working properly, you will see a confirmation message on Pinterest and receive an email confirmation from Pinterest saying that your website has now been claimed.

Pinterest is a fantastic platform for driving traffic to your website. With 465 million monthly active users, it's a huge opportunity to reach a massive audience.

Pinterest users are highly engaged, with 85% of weekly users having made a purchase from Pinterest pins. This makes it an ideal platform for driving sales and revenue to your website.

Here are some key statistics that highlight Pinterest's potential for driving traffic:

Pinterest's unique features, such as its search-driven nature and evergreen pin lifespan, make it an excellent tool for driving targeted traffic to your website.

Measuring and refining your Pinterest strategy is crucial to driving website traffic. With marketing analytics platforms, you can understand the impact of your pins on blog traffic.

Armed with these insights, it becomes easier to adjust and refine your Pinterest strategy. Knowing which pins work and which don't allows for more informed decisions.

You're better positioned to make strategic decisions, such as:

To analyze your success, set goals, such as increasing the number of saves per pin by 25% per month. For example, if a pin currently gets 2000 saves, a 25% increase would be 500 saves.

Creating a new pin for an old post can boost your blog traffic more than you expect, saving you tons of time in the process. This is especially true if you need to drive traffic to your top-performing posts.

Using Pinterest templates can be a huge time-saver. I like to keep a go-to collection of simple, beautiful Pinterest templates in Canva, which I can quickly customize for a specific blog post and share on Pinterest within minutes.

A good Pinterest scheduler tool can also help you save time. Tailwind is one such tool that allows you to create a pinning schedule, fill your pinning queue, and set it and forget it. You can even schedule a single image to be pinned to as many boards as you want.

Here are some key features of Tailwind:

Creating a new pin for an old post can boost your blog traffic more than you expect, saving you tons of time.

You can use your time to build top-performing pins for your top posts instead of writing new blog posts. If you need more traffic, creating a new pin is often easier than writing a new blog post.

Keeping a go-to collection of simple, beautiful Pinterest templates in Canva can help you create a batch of new pins quickly.

Using a scheduler tool that automatically finds the best time to pin your content can save you hours of time and help you skyrocket your blog traffic.

Grabbing a Viral Pinterest Templates bundle for Canva can help you create dozens and hundreds of beautiful pin images quickly, saving you heaps of time.

You can create an entire batch of stunning pins within minutes using these templates, and they work with the free version of Canva.

Saving your content to the most relevant board first can help Pinterest distribute it to the right people in the right searches, leading to more website traffic.

Try using Tailwind's Interval Pinning to save your content to all relevant Boards, and tell Pinterest which is MOST representative of the content with that very first Pin.

Scheduling on autopilot can save you a ton of time and energy. With the right tool, you can automate your Pinterest posting and focus on other important tasks.

Tailwind is a popular Pinterest scheduler tool that makes it easy to plan and schedule your pins in advance. You can tell Tailwind how many times a day you want to pin and it will find the perfect time slots for maximum exposure.

To use Tailwind, simply create a pinning schedule, fill your pinning queue, and set it and forget it! Tailwind will take care of the rest, publishing your scheduled pins at the best times.

One of the best things about Tailwind is that you can schedule a single image to be pinned to as many boards as you want. This is a huge time-saver, especially if you have multiple blogs or boards to manage.

Pinning regularly is also crucial to keeping your audience engaged. Aim to post new content at times when your target audience is most active, as identified through Pinterest analytics or third-party tools.

Here are some key benefits of scheduling your pins on autopilot:

By automating your Pinterest posting, you can free up time to focus on other important tasks and drive more traffic to your blog or business.