Real Estate Google Ads Consultant: Boost Your Online Presence

As a real estate agent, you know how competitive the market can be. A well-crafted Google Ads strategy can help you stand out from the crowd and attract more clients. According to a study, 75% of homebuyers use the internet to search for properties, making online presence crucial.

To create an effective Google Ads campaign, you need to understand your target audience. Research shows that 62% of homebuyers are first-time buyers, so it's essential to tailor your ads to their specific needs and preferences. This includes using keywords like "first-time home buyer" and "new construction homes."

Having a clear understanding of your target audience will also help you create ads that resonate with them. For example, a Google Ads campaign targeting first-time homebuyers might focus on the benefits of working with a real estate agent, such as getting expert advice and guidance throughout the home-buying process.

By optimizing your Google Ads campaign for your target audience, you can increase your online visibility and attract more clients.

Google Ads can be a game-changer for real estate agents, offering a high return on investment (ROI) of 8 to 1. This is because Google Ads uniquely targets local users actively seeking answers to their real estate questions.

Google has an average market share of 81.95% among search engines, making it the go-to platform for most users. In fact, 63% of people have clicked on a Google ad.

Google Ads are relatively inexpensive, with an average cost-per-click (CPC) of $2.37 in real estate, compared to the average of $2.69 across all industries. This affordability makes it an attractive option for real estate agents.

Here are some of the key benefits of Google Ads for real estate agents:

Overall, Google Ads offers a high potential ROI, making it a valuable investment for real estate agents.

To set up a Google Ads campaign, you'll need to have a Google Ads account, which you can create with your existing Google account or a new one for your business. Click "Start Now" from the Google Ads homepage and follow the prompts.

First, you'll need to create your first campaign by clicking "Create" and choosing "Campaign." You'll then choose your campaign objective, which for real estate agents is usually "leads", but you may also choose "website traffic", "sales", or "awareness and consideration."

For search ads, you'll need to choose how you want to reach your goal, such as lead form submissions, website visits, or phone calls. You'll also need to choose your bidding strategy, which includes conversions, conversion value, clicks, or impression share.

To set up your ad, you'll need to enter your keywords, which you can do by adding your website URL for Google to include keywords from your website automatically, or by doing your own keyword research and pasting those keywords. You'll also need to input your ad copy and descriptions, making sure to add multiple versions of headlines and descriptions.

You can set your budget, and Google will give you an average daily budget, but you can also set your own daily or weekly amount. Finally, review your ad settings and publish your ad.

Here are some key settings to keep in mind:

As a real estate Google Ads consultant, measuring performance is crucial to optimize your ad campaigns and maximize your return on investment (ROI). You should track key performance indicators (KPIs) such as impressions, click-through rate (CTR), cost per click (CPC), conversion rate, and cost-per-action (CPA).

To measure the effectiveness of your campaigns, you can use metrics like return on ad spend (ROAS), which is the revenue generated for every dollar you spend on your ad. Aiming for a ROAS of around 300% is ideal. You can also track demographics that convert best and specific keywords driving the most qualified traffic.

Here are some important KPIs to pay attention to:

Your landing page is crucial in converting ad clicks into leads. A well-designed landing page can make all the difference in driving conversions.

To create a functional and effective landing page, consider using a real estate website builder like Placester, which offers an easy-to-use platform to create custom landing pages without needing to touch any code. You can even try it free for 30 days.

A clean and user-friendly design is essential for a landing page. Fast loading times are also crucial, as slow-loading pages can lead to high bounce rates.

Persuasive content tailored to the needs of your visitors is key to convincing them to take action. This can include a form to request more information or a CTA to schedule a consultation.

Ensure your landing page is highly relevant to what users are searching for. This is an important part of how Google views your ad and the "quality score" it gives your campaign.

Consistently measuring performance is a crucial step in optimizing your Google Ads campaign. It's essential to track key performance indicators (KPIs) to understand your ad's performance better.

Impressions are a good benchmark for evaluating the overall reach of your campaign, but they don't provide enough insight into your ad's effectiveness on their own. The average click-through rate (CTR) for real estate ads is around 3.71%, which means that only about 3.71% of people who see your ad will click on it.

Conversion rate is another important KPI, and it measures the percentage of people who take a desired action after clicking on your ad. To measure conversion rate, you must define an action that counts as a "conversion", such as filling out a home valuation or clicking a link. The average real estate conversion rate for Google Ads is 2.47%.

Conversion rate is closely tied to cost-per-action (CPA), which measures how much it costs to generate a new lead from your Google ad. The average CPA in the real estate industry is $116.61. To maximize your return on investment (ROI), it's essential to understand how your ad is performing and make data-driven decisions to optimize it.

Here are some key metrics to track and their average values for real estate ads:

By tracking these metrics and understanding how they relate to each other, you can make informed decisions to optimize your Google Ads campaign and maximize your ROI.

A collaborative exploration of your unique selling proposition (USP) and local market nuances is essential for crafting highly targeted campaigns that resonate with the right people at the right time.

To define your target customer for each campaign, consider Google's audience segment categories, including location, affinity, detailed demographics, your data segments, life events, and custom segments.

Advanced targeting options on the Google Ads platform allow consultants to reach specific demographics, interests, locations, and devices, increasing the likelihood of engagement and conversions.

The success of any PPC campaign hinges on effective landing pages, which should be optimized for conversions and Quality Score.

Keyword research is fundamental to the success of Google Ads campaigns, and consultants conduct thorough research to identify relevant search terms and phrases that potential customers are using.

Optimizing keywords for both high traffic and low competition is crucial to running an efficient campaign, and consultants will find these niche keywords that bring the best return on investment (ROI).

Here are some key considerations for keyword research:

By combining in-depth keyword research with targeted audience insights, consultants can ensure your ads appear not just when potential clients search, but when they're most receptive to your unique value proposition.

Accurate conversion tracking is essential to measure and attribute conversions to specific ads and keywords, and consultants should track the journey from an ad click to the ultimate conversion.

Consultants can review and optimize the conversion funnel, from ad messaging to landing page design and form usability, to improve the desired action after clicking on the ad.

Choosing the right consultant for your real estate business is crucial to achieving success with Google Ads. They should have a proven track record of delivering results in Google Ads campaigns relevant to your industry or niche.

To evaluate their expertise, look for consultants or agencies with a portfolio showcasing successful campaigns, along with testimonials or case studies from satisfied clients. Consider their level of expertise and certification in Google Ads, as consultants who are Google Ads certified have demonstrated proficiency in managing campaigns effectively.

Assess their communication and collaboration style, as the best Google Ads consultants prioritize transparency and open communication, providing regular updates on campaign performance and insights into their strategies. They should take the time to understand your business goals, target audience, and competitive landscape, tailoring their approach to align with your objectives.

Here are some key characteristics to look for in a Google Ads consultant:

By selecting a consultant who combines industry expertise with effective communication and collaboration, you can confidently entrust them with managing your advertising campaigns and driving tangible results for your business.

Choosing the wrong campaign type is another common issue. Most real estate Google Ads are search ads (or PPC ads), but display ads are also typical. This can lead to wasted budget and poor campaign performance.

To avoid these issues, it's essential to choose the right campaign objective and type. For example, if your goal is to generate leads, you should choose the "leads" objective and set up your campaign as a search ad.

Here are some common issues and their solutions:

By being aware of these common issues and taking steps to address them, you can ensure your real estate Google Ads campaigns are set up for success.