Semrush Listing Management is a powerful tool that helps you manage your online presence across multiple platforms. It allows you to monitor and control how your business appears in search results.
Semrush Listing Management can be used to manage up to 5,000 locations, making it suitable for large businesses with multiple branches. This feature is particularly useful for franchises or chains with a large number of locations.
With Semrush Listing Management, you can easily claim and verify your business listings across various directories, including Google My Business, Yelp, and Bing Places. This helps to improve your online visibility and credibility.
By using Semrush Listing Management, you can ensure that your business information is accurate and consistent across all platforms, which is essential for building trust with potential customers.
Semrush Features
Semrush's listing management tool offers a centralized dashboard where you can handle all your business information from one user-friendly interface.
With Semrush, you can distribute accurate business details and maintain precise location data on up to 72 platforms, including Apple Maps and other integrations.
The tool automatically propagates changes across numerous directories, ensuring that your information remains current and consistent.
You can easily edit business information in one place, and it updates everywhere, ensuring data accuracy.
Semrush provides detailed analytics and reporting on the performance of your listings, including metrics such as search visibility, customer interactions, and traffic.
Here are some of the key features of Semrush's listing management tool:
Backlink Analysis Tools
Semrush offers three main ways to analyze backlinks: using its backlink analysis feature, performing a backlink audit, and identifying backlink gaps.
The backlink analysis feature allows you to enter a domain name and view a list of all the backlinks it can find to it, including the anchor text used for each backlink and top-level domain distribution.
You can also use this feature to view information on the IP addresses of backlinks and see when a domain has gained or lost backlinks, along with the value of the links in question.
Semrush's link database is one of the larger ones, with over 43 trillion URLs, which compares well with its key competitors Ahrefs (35 trillion) and Moz (45 trillion).
The backlink audit feature is used to establish the toxicity of backlinks pointing to your site and determine its site health.
Semrush's backlink audit tool is good at spotting poor-quality links and makes it easy to prepare a disavow file for upload to Google.
The disavow file effectively tells Google to ignore these toxic links, which can have a beneficial impact on your search rankings.
Semrush's Backlink Gap tool identifies sites that are linking to your competitors but not to you, highlighting any gaps or missed backlink opportunities.
This tool is easy to use and allows you to filter results by the quality of the referring domains, so you can prioritize your outreach efforts.
You can only compare your domain against four competitors with this tool, which is less than Ahrefs' limit of ten.
Competitive Intelligence Tools
Semrush's Keyword Gap Analysis tool is a game-changer for spotting keywords your competitors rank for but you don't. It's a great way to get keyword suggestions you might never have thought of.
Using this tool is straightforward: enter your domain and those of your competitors, and it will compare keyword rankings across these sites, surfacing the keywords unique to you, unique to competitors, or shared between domains.
You can review key metrics for these keywords, such as search volume, keyword difficulty, and CPC. The tool's auto-suggestion feature for competing domains is particularly useful.
However, keep in mind that Semrush's Keyword Gap Analysis tool has a limitation: you can only compare your domain against four competing sites at a time.
Semrush also offers a listing management tool that lets you monitor your competitors' behavior and strategy. This can provide valuable insights into customer pain points and preferences.
By tracking reviews and feedback given to your competitors, you can develop solutions that address specific issues and enhance your competitive advantage.
Data Analysis
Semrush's data analysis capabilities are quite impressive. The tool's backlink analysis section lets you view a list of all the backlinks to a domain, including the anchor text used for each link and top-level domain distribution. This information can be used to improve your own SEO efforts or gain insights into a competitor's.
Semrush's link database is one of the larger ones, with over 43 trillion URLs, which compares well with its key competitors Ahrefs and Moz. However, the accuracy of its backlink analysis is heavily dependent on the size and quality of its link database.
You can view the number of referring domains for a site using Semrush, and compare it with other tools like Ahrefs and Moz.
Domain Analysis Features
Semrush's backlink analysis feature is a powerful tool for understanding your website's online presence. It allows you to enter a domain name and view a list of all the backlinks it can find to it.
The feature also provides information on the anchor text used for each backlink, top-level domain distribution, and the IP addresses of backlinks. This can help you identify areas for improvement and gain insights into your competitors' strategies.
Semrush claims to have over 43 trillion URLs in its link database, which is a significant advantage over its competitors Ahrefs (35 trillion) and Moz (45 trillion). This makes it a valuable resource for anyone looking to improve their website's SEO.
Here are some key statistics on the number of referring domains found by Semrush, Ahrefs, and Moz for well-known sites:
Semrush's site auditing feature is another valuable tool for website owners. It identifies issues that might be negatively affecting your search ranking, including slow-loading content, duplicate content, and SSL problems.
The feature provides an overall "site health" score and a list of issues to address, making it easy to prioritize improvements. Semrush also allows you to export these issues as tasks to project management apps like Trello.
Keyword Gap Analysis
Keyword gap analysis is a powerful tool for identifying keywords your competitors are ranking for, but you're not. This can lead to new keyword suggestions you may have never thought of.
Semrush's Keyword Gap Analysis tool makes it easy to use, allowing you to enter your domain and those of your competitors. The tool then compares keyword rankings across these sites and surfaces the keywords unique to you, unique to competitors, or shared between domains.
You can review key metrics for these keywords, such as search volume, keyword difficulty, and CPC. Semrush's auto-suggest feature also helps by suggesting competing domains for you to compare.
One limitation of Semrush is that you can only compare your domain against four competing sites, whereas Ahrefs allows for up to ten. Despite this, Semrush's Venn diagram approach makes it easy to zoom in on keyword opportunities.
By using Semrush's Keyword Gap Analysis tool, you can gain valuable insights into your competitors' keyword strategies and identify new opportunities for your own SEO project.
Backlink Analysis
Backlink analysis is a crucial aspect of data analysis, and Semrush offers a range of tools to help you understand how your site is performing. The Backlink Analytics section in Semrush lets you enter a domain name and view a list of all the backlinks it can find to it.
You can also use this section to view the anchor text used for each backlink, top-level domain distribution, and information on the IP addresses of backlinks. This information is laid out clearly, allowing you to see when a domain has gained or lost backlinks, along with the value of the links in question.
Semrush's backlink analysis is heavily dependent on the size and quality of its link database, which claims to have over 43 trillion URLs. This makes the Semrush link database one of the larger ones, comparable to its competitors Ahrefs and Moz.
The accuracy of Semrush's backlink analysis was tested on some well-known sites, and the results showed that Semrush was able to surface referring domains effectively. Here's a comparison of the number of referring domains found for these sites using Semrush, Ahrefs, and Moz:
Semrush's backlink analysis tools provide valuable insights into your site's performance and help you identify areas for improvement. By using these tools, you can gain a better understanding of your site's strengths and weaknesses and make data-driven decisions to improve your SEO efforts.
Accessing Keyword Data
Accessing keyword data is a crucial step in any SEO project. You can use Semrush's 'Keyword Overview' tool to find basic statistics about keywords, including the number of searches per month for that keyword on Google.
Semrush's 'Keyword Overview' tool provides a wide range of keyword analytics, including the keyword difficulty score, which is a percentage that indicates how hard it will be to rank for a particular keyword. A higher percentage indicates a harder keyword difficulty score.
You can also use this tool to see a list of the sites that are ranking for the keyword, which can be helpful for competitor research. Additionally, Semrush suggests alternative keywords to target.
To get started, simply enter a phrase into the 'Keyword Overview' tool, and you'll be able to access this valuable data.
Here are the key metrics you can expect to see:
- Number of searches per month for that keyword on Google
- Keyword difficulty score
- List of sites ranking for the keyword
- Alternative keyword suggestions
Note that you can also access this data on a per-country level, which can be helpful for localized SEO efforts.
Interface and Tools
The Semrush interface is similar to competing products like Moz and Ahrefs, with a menu of options on the left that access functionality on the right. This layout may feel overwhelming at first, but the data visualization helps make the information easier to understand.
The Semrush interface is laid out in an intuitive fashion and is straightforward to use, although you'll need to be using a desktop computer rather than a mobile device to get the most out of it.
Interface and Ease-of-Use
The interface of Semrush is laid out in an intuitive fashion and is straightforward to use. It's similar to other competing products like Moz and Ahrefs, with a menu of options on the left that you use to access functionality on the right.
Semrush's menu options are grouped together in useful categories, making it easy to find what you need. You can access competitive research, keyword research, link building, rank tracking, on-page SEO, and reporting from the main menu.
There is a lot of data to contend with in Semrush, which can feel overwhelming at first. But the data visualization that Semrush provides helps to make the information more understandable.
Semrush's interface could be improved on mobile devices, as it's not fully responsive and can be difficult to navigate. You'll need to use a desktop computer to get the most out of the tool.
A mobile app is available from Semrush, but it's only available for iOS users and is limited to position tracking data.
Heatmap
Heatmap is a powerful tool that helps you understand how your business ranks on search engines in a specific area. You can track up to 10 keywords that matter to your business and see where you rank for these words around your business area.
The Heatmap feature shows you how well your business ranks in different spots around a specific area. This is done by using colors on the heatmap to indicate your SEO performance, with hot spots meaning you're ranking high right where it matters.
You can zoom in for a tight look or zoom out for a big picture, which helps you see how your business ranks in specific parts of town versus the wider area. This flexibility is a huge advantage, allowing you to tailor your SEO strategy to your business's unique needs.
Every week, you'll get an update on your rankings, keeping you informed about your local SEO efforts. This helps you make data-driven decisions to improve your online presence.
One of the best features of Heatmap is its ability to help you spy on your competitors. You'll see the top 10 businesses you're up against for specific keywords, including reviews, locations, and more. This gives you valuable insights into how you stack up against your competition in local search results.
Best Tools
SEMrush and BrightLocal are the top listing management tools that stand out from the rest.
SEMrush offers a centralized dashboard for managing your business listings across multiple online platforms.
Its tool automatically propagates updates across numerous directories, keeping your information current and consistent.
SEMrush integrates with its broader SEO suite, helping to optimize your listings with relevant keywords and categories.
This can improve your local search visibility and rankings, making it a valuable tool for businesses looking to boost their online presence.
BrightLocal is another top contender for listing management tools.
SEMrush's listing management tool provides detailed analytics and reporting on the performance of your listings.
You can monitor metrics such as search visibility, customer interactions, and traffic to make data-driven decisions.
SEMrush also supports managing listings for each business location separately, ensuring accuracy and up-to-date information.
SEMrush's listing management tool simplifies the process of maintaining and optimizing your business listings.
What Are Tools?
Listing management tools are software solutions that help you keep track of and manage your business’s information across various online directories and platforms.
Directories are like old phone books, they hold all the contact information for your business and many other businesses. If the directory is wrong, users of that directory will have a harder time verifying what information is correct.
Listing management tools ensure that your business’s NAP Data — such as your address, phone number, and hours of operation are accurate and consistent everywhere they appear online.
Sources
- https://www.stylefactoryproductions.com/blog/semrush-review
- https://www.semrush.com/blog/local-business-listing-management/
- https://www.semrush.com/kb/1373-listing-management-review-analytics
- https://heytony.ca/the-best-listing-management-tools/
- https://www.semrush.com/kb/1071-listing-management-listings-tab
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