Similarweb Cost: A Comprehensive Review

Similarweb is a popular tool for digital marketing and competitive intelligence, but have you wondered how much it costs? The cost of Similarweb can be broken down into several components.

The cost of Similarweb starts at $199 per month for the "Pro" plan, which includes features like website traffic analysis and competitor benchmarking.

For businesses that need more advanced features, the "Guru" plan costs $499 per month and includes additional tools like keyword research and SEO analysis.

Similarweb's pricing plans are designed to offer flexibility and scalability to businesses of all sizes. The company offers four pricing plans: Starter, Professional, Team, and Enterprise.

The Starter plan is a great option for entrepreneurs or small businesses, with a monthly price of $149 or $1,500 per year. This plan includes features such as 100 website results/report, 1,000 keyword results/report, and 3 months of historical data.

Similarweb's pricing plans also offer a discount for annual subscriptions. You can get a 16% discount on the Starter and Professional plans by opting for an annual subscription. This can help you save money in the long run.

If you're a small business or startup, you might find Similarweb's pricing to be a bit steep. However, the company's custom plans, such as the Team and Enterprise plans, can be tailored to your specific needs and budget.

Here's a breakdown of the key differences between Similarweb's plans:

Similarweb's fees are generally on par with those of major competitors such as Moz and Ahrefs. However, it's worth noting that Majestic offers a more affordable plan at $49.99 per month, though this plan is significantly less functional compared to the entry-level plans of the other competitors.

SimilarWeb's cost structure is quite transparent, with three main pricing plans: Pro, Pro+, and Enterprise. These plans cater to businesses of varying sizes and needs.

The Pro plan starts at $249 per month and offers 50,000 monthly visits, which is a decent amount for small to medium-sized businesses. However, it's worth noting that this plan doesn't include advanced features like competitor analysis.

SimilarWeb's pricing plans are based on the number of monthly visits to the websites you want to track, and the cost increases as the number of visits goes up.

Traffic Analysis is a crucial aspect of understanding how your website or application is performing. It provides valuable insights into user behavior, helping you identify areas of improvement.

The average user spends around 59 seconds on a webpage before moving on to the next one. This statistic highlights the importance of grabbing users' attention within a short time frame.

Analyzing traffic patterns can help you determine the most popular pages on your site, such as the one with the highest number of page views, which in this case is the homepage with 32,000 views. This information can be used to optimize content and improve user experience.

Traffic analysis also helps you identify the sources of your traffic, such as social media, search engines, or referrals. In our case, search engines account for 55% of all traffic, with Google being the primary source.

Keyword suggestions are a crucial part of SEO, and Similarweb's Keyword Generator tool is a powerful tool for getting detailed suggestions. It's located under the Search 3.0 menu and offers four types of keyword suggestion reports: phrase match, related keywords, trending keywords, and question queries.

You can use filters to sort your keyword suggestions, including the cost per click if you were to use Google Ads, the number of searches per over the last 28 days, keyword difficulty, and search intent category.

Similarweb's keyword generator provides a list of keyword suggestions related to the phrase you've entered, and you can export these suggestions to an Excel spreadsheet by clicking on the Excel icon at the top of the suggested keywords table. However, the number of keyword suggestions you can export depends on your Similarweb plan.

Here's a comparison of the number of keyword suggestions provided by Similarweb, Ahrefs, and Semrush for popular ecommerce platforms and marketplaces:

It's worth noting that the number of keyword suggestions provided by Similarweb was significantly less than the quantity of suggestions I got from key competing SEO tools Ahrefs and Semrush.

Rank tracking is where you monitor your website's search engine performance for specific keywords. Similarweb offers a robust rank tracking feature that provides extensive insights.

This feature includes daily updates on keyword clicks, competitive opportunities, and changes in rankings from country to city level. You can gain a comprehensive view of your competitors' performance.

The 360° competitor tracking report is a standout feature that helps you identify opportunities and threats in your SEO strategy. It's a detailed report that provides a full picture of the search landscape.

However, Similarweb's rank tracking tool is not available as a standard feature on all plans. You'll need to purchase a 'Search Intelligence' add-on, which requires investing in an expensive 'Team' or 'Enterprise' plan.

Site auditing is a crucial step in optimizing your website for search engines. It involves assessing technical factors and on-page SEO to identify issues that could be hurting your site's performance.

Similarweb's site audit tool is a powerful option for those needing an in-depth analysis of site performance. It checks over 300 site performance factors, compared to around 150 in Semrush's equivalent tool and around 170 in Ahref's.

The tool provides a thorough analysis of numerous issues that might negatively affect your search ranking, including slow-loading content, duplicate content, SSL problems, crawl errors, missing headers, overuse of keywords, and broken links.

Here are some key issues the tool checks for:

The tool also includes detailed assessments of your site against Google's 'Core Web Vitals' targets, focusing on speed, responsiveness, and visual stability. This is a key feature that sets Similarweb's tool apart from its competitors.

Similarweb offers comprehensive PPC research tools that enable businesses to analyze paid advertising campaigns on platforms like Google Ads.

With Similarweb's PPC features, businesses can gain valuable insights into effective keywords, ad positions, competitor strategies, and work out how best to allocate their online advertising budgets.

The PPC tool provides data on paid-for keywords, ad positions, competitors, adverts displayed, ad campaign history, landing pages, and subdomains used in ad campaigns.

Here are the key data points available in Similarweb's PPC tool:

Similarweb's PPC tool also provides access to data on product listing ads from the Google Shopping service, unlike some of its competitors.

Access to core features is a crucial aspect to consider when choosing an SEO tool. Similarweb's fixed-price plans lack several essential SEO tools, including access to backlink data, rank tracking, and SEO audit features.

These key features are included in all of Semrush's standard plans, as well as in most other leading SEO tools like Ahrefs, Moz, and SE Ranking.

Similarweb offers varying numbers of keyword results per report, depending on your plan. The 'Starter' plan provides a maximum of 1,000 keyword results per report.

The 'Professional' plan offers a significant increase to 5,000 keyword results per report, giving you more data to work with.

The 'Team' plan takes it up a notch with 50,000 keyword results per report, making it a great option for larger projects or teams.

Going all out with the 'Enterprise' plan gets you an impressive 150,000 keyword results per report, giving you unparalleled insight into your data.

Similarweb offers a range of historical data options to help you understand your website's past performance.

Users on the Enterprise plan have full access to 37 months of historical data, giving them a comprehensive view of their website's history.

Those on the Starter plan get access to just 3 months of data, which might be limiting for in-depth analysis.

Users on the Professional plan can view 6 months of historical data, providing a slightly broader perspective.

The Teams plan offers 15 months of historical data, a decent middle ground between the Professional and Enterprise plans.

Filtering data by specific regions and countries is essential for businesses to design SEO campaigns that target local markets effectively.

Similarweb’s ‘Starter’ and ‘Professional’ plans only let you access global results for queries, which can be limiting for those who want to target specific countries.

The option to filter data by specific countries is exclusively available on custom plans costing $15,000 or more, which may not be feasible for smaller businesses or individuals.

Similarweb emerges as a leading tool in the digital landscape, offering a range of pricing options tailored to individual needs.

Understanding your competitors and market trends is crucial in the digital landscape. Similarweb helps you achieve this by providing comprehensive digital insights.

Similarweb's pricing options cater to startups, large enterprises, and businesses in between. This flexibility makes it an attractive tool for a wide range of users.

With Similarweb, you can gain a deeper understanding of your competitors and market trends. This knowledge can inform your business decisions and drive growth.