Yoast SEO is a popular WordPress plugin that helps improve your website's search engine rankings. It offers a range of features, including keyword research and optimization, content analysis, and technical SEO audits.
The cost of Yoast SEO can be a bit steep, with a one-time fee of $69 for the SEO plugin, plus an additional $99 for the Advanced add-on. However, many users find the benefits far outweigh the costs.
One of the biggest benefits of Yoast SEO is its ability to help you optimize your website's content for search engines. With its built-in keyword research tool, you can find the most relevant and high-traffic keywords for your content.
By using Yoast SEO, you can improve your website's search engine rankings and increase your online visibility. This can lead to more traffic, more customers, and ultimately, more sales.
Pricing
Yoast SEO offers two main pricing plans for WordPress users.
The Yoast SEO Free plan is a no-cost option that provides essential tools for site optimization and access to five academy courses.
Upgrading from the free plan to Yoast SEO Premium costs $99 per year, excluding VAT.
That's roughly $8 a month, which is a relatively affordable price compared to some other tools.
The Yoast SEO Premium plan includes advanced features like keyword optimization, dead link avoidance, social media previews, content quality and link suggestions, and full access to Yoast SEO academy courses.
If you want to bundle five Yoast plugins, all online SEO training courses, a full year of updates, and 24/7 support, you can opt for the Plugin Subscription, which costs $229 annually, excluding VAT.
Here are the pricing options summarized:
- Yoast SEO Free: Free
- Yoast SEO Premium: $99 per year, excluding VAT
- Plugin Subscription: $229 annually, excluding VAT
Is It Worth It?
Yoast SEO Premium is a popular choice for many, but its cost is a major consideration. The premium version costs $99/year per site, which can add up quickly if you're managing multiple sites.
For a single site, Yoast SEO Premium is a good option, especially for beginners who want a user-friendly interface and depth of features. However, its worth is contingent upon individual needs.
The cost of Yoast SEO Premium multiplies rapidly for agencies or professionals managing multiple projects. Here's a breakdown of the costs:
In contrast, Rank Math offers a more economical option, especially for those handling multiple sites. Its PRO Plan, priced at $5.75/month (billed annually), caters to unlimited personal websites.
Yoast SEO Features
Broken links can ruin your SEO efforts, but YOAST SEO Premium's redirect manager can instantly fix 404 errors and lower your bounce rate. This tool is a favorite among premium users.
With Yoast SEO Premium, you can optimize each blog post or web page for five focus keywords. The tool even suggests where to place them for better results.
The premium version also includes AI writing for SEO page titles and meta descriptions, which can help improve your content.
Integration with Other Tools
YOAST SEO offers seamless integration with other SEO tools to enhance your on-page SEO experience.
One of the most notable integrations is with Semrush, a powerful tool that provides keyword research, competitive analysis, and site audits.
With a few clicks, you can connect YOAST SEO to Semrush and gain access to its features, making it easier to boost your search engine rankings.
Semrush offers unparalleled insights, including online visibility, backlink tracking, and competitive analysis.
This integration can significantly enhance your SEO strategy, making it a game-changer for your website's online presence.
Other Premium Bonuses
YOAST SEO Premium offers some fantastic additional bonuses. Having free access to YOAST Academy is probably the most practical of them.
These thoroughly but simply explained lessons will help you understand the main principles of SEO. They're a great resource for anyone looking to improve their SEO skills.
You also get free 24/7/365 Premium support, which prioritizes your problems over others. This support is rarely needed, but it's good to have it when something goes wrong.
One of the most important Premium perks is NO MORE ADS. No more distractions, no more annoyance.
No Broken Links
Broken links can ruin your SEO efforts faster than anything else. They're inevitable, especially when your website is constantly changing.
You can remove content, change URLs, and end up with a 404 page whenever someone follows a link. This can lead to a higher bounce rate and damage your credibility with Google and your audience.
The YOAST SEO Premium redirect manager can help you fix this issue instantly. It's a favorite among premium users, with more than half praising it as the best premium feature.
Just tell the manager where the new URL needs to lead, and it will take care of the rest. No developers or IT specialists are needed, making it a hassle-free solution.
Social Media Optimization
Social media optimization is crucial for getting your content seen by the right people. Social Media Optimization is just as important as Search Engine Optimization.
Many business owners rely heavily on their social media following to get reads, so it's essential to optimize your content for social media. YOAST SEO Free already covers the basics of social media optimization.
You can easily set the picture, title, and description that will appear on your social media of choice through the shared tab in the meta box. This is much better than letting Meta or X pick and choose how to represent your content.
YOAST SEO Premium takes social media optimization to the next level by allowing you to see how your post will actually work. This way, you can make sure your content will be presented in the best way possible.
Alternatives
Alternatives to Yoast SEO exist, and one option is Grammarly, a free tool that provides excellent grammar, spelling, style, and format suggestions for writing attractive, natural SEO content.
Grammarly is not the only free tool that can help with SEO content, Hemmingway App is another useful resource that offers similar features.
For website owners looking for SEO features, Rank Math is a recommended alternative, particularly for its free tier, which simplifies the metrics from Google Search Console and Google Analytics.
This makes it easier to track performance and make changes to improve SEO.
Yoast SEO Optimization
Yoast SEO Premium offers advanced features that can greatly enhance your website's SEO. It lets you optimize each blog post or web page for five focus keywords, providing suggestions on where to place them.
The premium version also includes AI writing for SEO page titles and meta descriptions, which can significantly improve your website's visibility. This AI feature suggests content improvements, such as streamlined sentences or different ways to format confusing paragraphs.
With Yoast SEO Premium, you get access to a redirect manager that helps you point out broken links and isolated pages. This tool is especially useful for large websites with many pages.
One of the best features of Yoast SEO Premium is its social media optimization capabilities. It allows you to see how your post will actually work on social media, enabling you to make sure your content is presented in the best possible way.
Frequently Asked Questions
Is Yoast SEO free for Shopify?
No, Yoast SEO is not free for Shopify. A 14-day trial is available, and then it costs $19 per 30 days, with an annual plan also available.
Sources
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