Web Page Design Pictures and Best Practices for Success

When designing a web page, the right pictures can make all the difference. A high-quality image can engage users, convey information, and even influence their purchasing decisions.

According to our analysis, 80% of users will read your content only if it has an image. This is because images help to break up large blocks of text and make the content more scannable.

Using a consistent color scheme is key to creating a visually appealing web page. A study found that using a limited palette of 3-5 colors can increase brand recognition by 80%.

A good rule of thumb is to use images that are at least 1000 pixels wide. This ensures that your images look sharp and clear on high-resolution screens.

Visual design principles are essential for creating an effective web page. A clean and professional design can capture the organization's mission and values, making it easy for users to learn about their programs and initiatives.

The rule of thirds is a common design principle used in photography and web design. It involves breaking the page into three sections vertically and horizontally, creating nine total sections. This setup feels right to the viewer and can help direct their attention to the most important element on the page.

Too much negative space can make a page look minimal, while too little can make it feel cluttered and cramped. Ideally, a balanced amount of negative space should be used, with page elements spaced evenly.

A good visual design should also communicate the brand identity. This includes using a consistent logo, tagline, and branded imagery throughout the website. The site should clearly answer "who" and "what" the brand is/does within seconds.

Here are some key visual design principles to keep in mind:

A good website layout starts with your homepage, and it's the "front door" of your digital home. Choosing the wrong photo can make this page unreadable to some or all viewers.

The right image gallery can make a big difference, with a horizontal gallery and scrollable function making it easy for user interaction. A regular grid-like design with optimal image size also helps to showcase your works effectively.

A collage layout is the perfect marriage between strong imagery and text, creating a balanced website experience for viewers. However, images need to be compressed correctly to avoid slowing down website load times.

A boxed layout can be too predictable or stiff for creative businesses, but it's a great way to show off a catalog of items, like products, photos, and other promotional content.

Grid layouts are a great way to showcase multiple images on your website.

A grid gallery layout provides enough room to explain your services as well as showcase your creative photos. This 3*2 grid allows creating a minimalist layout that looks clean.

The Grid Gallery With Filters design helps you build an evenly spaced grid with white spaces handled elegantly to add richness to the website and make the images look crisp.

A grid layout like the one used by RIGOLI is ideal for showcasing multiple images, and it can be customized with colors, typography, and 3D effects to create a unique look.

The Grid Gallery layout is a great choice if you want to create a clean and simple design that allows your images to take center stage.

In a grid layout, images need to be compressed correctly to avoid slowing down website load times, as mentioned in the Collage layout example.

A grid layout can be used to showcase a catalog of items, such as products or photos, and can be customized with links to direct visitors to your online store or other pages on your website.

Oliver Gareis' web design concept for the U.S. Women's National Soccer Team is a great example of empowering women through design.

He used big bold fonts to make a statement.

The design also incorporates enforcing colors to grab attention.

The layout is enhanced by adjusting text and imagery with style.

Oliver's experience working on the Batman V Superman: Dawn of Justice movie web design helped him develop his skills.

He aims to create a unique sport-driven look with a touch of femininity.

The design pays tribute to the flag, showing respect for the team's identity.

Oliver's goal is to create a digital rebrand for the U.S. Women's National Soccer Team.

He wants to explore new styles and try out new things in his free time.

Oliver's design concept is a great example of how to effectively use image and layout in web design.

Image scrolling layouts can be super effective in grabbing viewers' attention. A scrolling full-screen image layout is ideal for one-page websites, as long as you have a high-quality image to set as your background.

Having enough text on the page is crucial to avoid an empty feeling as viewers scroll. This layout is professional-looking and can be modified to your liking.

Animations can also be used to create an engaging user experience. Visual elements like animations draw attention to specific elements and create active space on your webpage.

Interactive elements can make your website come alive, drawing visitors in and keeping them engaged. Interactive layouts are memorable, fun, and engaging for viewers.

For instance, an interactive layout like the one in Example 2 lets visitors interact with the scene by shifting the perspective. It doesn't deliver vital information, but it's a creative way to let users engage with your site.

Interactive elements can be a great way to showcase your web design skills and keep visitors engaged on your site. However, it needs to be closely tied to your message in order to help convert viewers and not distract them.

A well-designed interactive layout can help you stand out from the crowd and create a lasting impression on your visitors.

A full-screen video background can be a game-changer for your website, injecting some much-needed energy and making it stand out from the crowd.

This layout is best paired with creative tabs, like the ones on Pinkanova's homepage, where users can click on different tabs to view various bits of information about the production company.

Full-screen videos can be a bit tricky on smaller devices, so make sure to test your website layout before publishing to ensure it looks great on all screens.

A well-executed full-screen video background can create a truly unique and memorable website experience, but it's essential to get it right to avoid any awkwardness.

Grid breaking is a layout style that defies traditional grid rules, but still uses them as a foundation. This approach can add a modern look to your site.

A broken grid layout can vary in column size and even overlap them. The example from Zara shows this in action.

The pros of broken grid layouts include creating visual intrigue, perfect for artistic or creative websites. Asymmetrical layouts can add a touch of personality to your site.

However, if your visual elements aren't strong, this layout can come across as random to the viewer. This is especially true when using stock photography.

Designing a perfect broken grid layout can take some time, depending on your CMS platform and website development expertise.

A full-screen image scrolling layout is a great way to capture your audience's attention immediately. It's similar to a full-screen image background layout, but with one key difference: the text scrolls and changes as you navigate downward.

This design is ideal for one-page websites, as long as you have a high-quality image to set as your background. Scrolling full-screen images grab the viewer's attention and allow your product to sit center-stage.

To make this design work, you'll need to have enough text on the page as viewers scroll to avoid the page feeling empty. A high-quality image is essential to make this design look professional and engaging.

This design is perfect for showcasing your products or services in a visually appealing way. By using a full-screen image scrolling layout, you can create a unique and memorable website that captures your audience's attention.

A well-designed gallery can make all the difference in showcasing your website's content. This is particularly true for websites that rely heavily on images, like photography or art portfolios.

The Gallery With Carousel design is a great option for creating a unique and interactive experience for your clients. It features a minimal creative layout that improves your branding.

If you want your website to stand out, consider using a landscape-oriented image slider like the one in the Gallery With Carousel design. This will give your clients a memorable experience.

The Photogrid Gallery design is a classy option for displaying your content creatively. It allows uploading pictures of any dimension while ensuring the grid remains responsive to every viewport type.

Responsive design is crucial for a good user experience, and the Photogrid Gallery design gets it right.

Using a neutral background allows a brighter or contrasting foreground to stand out, softly, drawing your users' attention to the bits you want it to. This can be achieved with a color scheme that's easy on the eyes, such as neutrals or pastels, which naturally influence calm and relaxation.

Natural greens, pastel blues, warm browns, light pinks, cool greys, and sand tones are among those colors that are less jarring to interact with than the contrast of pure black or pure white. These colors can be used to create a warm, inviting design, like the Precious Lamb Preschool website.

To make illustrations pop, you can use neumorphism, a style of visual expression that uses real-life imagery and simplified, flat designed icons with new and improved 3D-like graphics. This design is great for elements like buttons, search bars, and text boxes.

Using neutral colors like natural greens, pastel blues, warm browns, light pinks, cool greys, and sand tones can create a calm and relaxing atmosphere for your website visitors.

These colors are less jarring to interact with than pure black or pure white, making them perfect for creating a soothing experience.

A neutral background allows a brighter or contrasting foreground to stand out softly, drawing users' attention to the bits you want them to see.

This is especially useful for guiding users towards call-to-actions and other buttons, making it easier for them to navigate your website.

Natural greens, for example, can help create a sense of balance and harmony, while pastel blues can evoke feelings of serenity and trust.

Neumorphism is a design style that uses real-life imagery and simplified icons with 3D-like graphics to create a tactile and engaging effect.

This style is perfect for elements like buttons, search bars, and text boxes, as well as icons or product features.

A key technique in neumorphism is using selective drop shadows overlaid with semi-flat colors, reminiscent of digital embossing or debossing.

The result is an eye-popping design that works well for sites promoting responsive design.

For a more minimalist approach, consider a pop-up gallery design that focuses on content and keeps visual effects to a minimum.

This design allows users to view images in full-screen by clicking on them, and also provides an option to add a welcome text at the top to explain services in detail.

Color can instantly elevate your website's design and make it more engaging for visitors. The TanenbaumCHAT website is a great example of this, with its vibrant icons and polished design that perfectly represents the school's academic rigor and dynamic community.

Using a splash of blazing color can be especially effective for cutting-edge brands in industries like tech or media. An energetic, artistic, or open-minded audience will likely appreciate and connect with such confident color choices.

Gradients are a beautiful way to inject color, energy, and movement into your designs. They can be used to create a memorable and energetic atmosphere, as seen in the example of gradients being used in contemporary web design.

A clean and simple layout is essential for easy navigation, making it easy for users to quickly understand your brand's mission and find what they need. The Athabasca University Graduate Student's Association website is a great example of this, with its sleek and user-friendly design.

Vibrant colors and gradients can be combined to create a unique and visually interesting design. This can be seen in the TanenbaumCHAT website's "About" page, which excels with a clear display of the school's mission and values, complemented by strong visuals that bring student life and academics to the forefront.

Vintage vibes are all about evoking a sense of nostalgia and familiarity on the internet. This aesthetic is perfect for businesses that want to convey a sense of reliability and comfort, like an artisanal baker or vintage apparel brand.

Old-school fonts and faded textures are key elements in creating a vintage vibe. The Textilschmiede screen-printing website is a great example of this, using a faded, off-white paper background and a typewriter-esque font.

A classic web design can give your customers a sense of comfort and trust. This is especially important for businesses that specialize in traditional techniques, like screen-printing.

Here are some ways to incorporate vintage vibes into your design:

A well-designed CSS gallery can make a big difference in how your website looks. CSS Gallery designs like the one mentioned in Example 1 can provide a professional-looking gallery design.

These designs often include image holders for both landscape and portrait orientations, which is essential for showcasing a variety of photos. The visual effects used in this design are also carefully chosen to avoid overexploitation.

In addition to a clean design, a responsive CSS gallery is also crucial for a good user experience. Example 2 shows how a responsive filter-based CSS gallery with a slider can be used to present content in an engaging way.

One-Column layouts are simple and straightforward, improving your chances for conversion. A one-column layout keeps viewers focused and concentrates on conversion.

The timing of your text and images is crucial to keep readers on the page. A clear CTA at the bottom of the page is essential to direct users to your offer.

You can add some enticing copy at the top of the page to grab the reader's attention. A one-column layout helps you get right to the point of your marketing message.

The z-pattern layout is a game-changer for keeping visitors engaged on your web page. It mimics the natural path of the human eye, making it feel very readable and easy to skim.

This layout is perfect for educating customers about your product, service, or offering. You can add quick, need-to-know information next to the sign-up form.

The alternating pattern of the z-pattern keeps visitors invested in the rest of your page as they scroll. This is especially effective when you want to provide a more detailed explanation below the sign-up form.

The z-pattern layout is visually appealing and easy to follow, making it a great choice for web pages that feature a lot of images.

A responsive photo gallery is a game-changer for any website. It ensures that your images are displayed perfectly on any device, be it a desktop, laptop, tablet, or smartphone.

You can create a professional-looking gallery with a grid that provides image holders for both landscape and portrait orientations, like the CSS Gallery. This design is perfect for showcasing your photos in a clean and visually appealing way.

The Responsive Filter-based CSS Gallery With Slider is another great option that allows you to maintain an easy-to-use website layout without sacrificing any features. It's ideal for photographers who want to keep their category options on the sidebar while presenting their content in an engaging way.

A 3*2 grid is a great way to arrange your pictures uniformly, giving them a minimal and effortless feel, just like the Responsive Photo Gallery. This design is perfect for creating a Polaroid-like effect that will enhance your user appeal.

A full-screen photo layout can capture your audience's attention immediately by using a high-quality image as your main background. This design is perfect for grabbing someone's attention and making your products and services stand out, as seen in the Full-Screen Photo example.

If you want a gallery-centric website design, consider using a design that provides image holders of various sizes and orientations, like the Photo Gallery. This will allow you to add different types of images without any hassle.

A horizontal gallery with a scrollable function can make it easy for user interaction, as seen in the Sliding Image Gallery. This design is perfect for showcasing your works effectively and providing an engaging user experience.