Is Wix a Good Website Builder for Your Business?

Wix is a popular website builder that offers a range of features and tools to help you create a professional-looking website. With its drag-and-drop editor, you can easily build and customize your website without needing to know how to code.

One of the biggest advantages of Wix is its ease of use. According to our analysis, Wix's editor is user-friendly and requires no technical expertise, making it accessible to business owners who may not have a background in web development.

Wix offers a wide range of templates to choose from, with over 500 customizable options to suit different business needs. This means you can find a template that matches your brand and industry, and customize it to fit your unique style.

In terms of pricing, Wix offers a range of plans to suit different business budgets, starting from $14 per month. This is a competitive price point compared to other website builders on the market.

Wix is a solid choice for building a website, especially for those with no coding experience. Its drag-and-drop editor makes it easy to create a website without needing to write a single line of code.

One of the biggest advantages of Wix is its vast template library, with over 500 templates to choose from. This means you can find a design that fits your style and industry.

Wix also offers a range of features that make it a good website builder, including e-commerce tools, contact forms, and social media integration.

Wix is a website builder that offers robust customization options. This means you can create a unique website that reflects your brand's personality.

One of the standout features of Wix is its e-commerce tools, which allow you to sell products online and manage your store with ease. This is especially useful for small businesses or entrepreneurs looking to start an online store.

Wix's AI options provide a range of features that can help you optimize your website's performance and user experience. For example, you can use AI-powered tools to analyze your website's traffic and make data-driven decisions.

With Wix's Photoshop-like interface, you can create beautiful and visually stunning websites without needing extensive design experience. This makes it a great option for those who want to create a professional-looking website without breaking the bank.

Wix is a website builder that offers a drag-and-drop editor, making it easy to create a website without needing to know how to code.

Wix has a vast template library, with over 500 templates to choose from, making it easy to find a design that suits your needs.

Wix offers a free plan, which is a great option for those who want to try out the platform before committing to a paid plan.

This free plan comes with limited features, but it's a good starting point for building a basic website.

Wix has a user-friendly interface, with a drag-and-drop editor that makes it easy to add and arrange content on your website.

The editor is also highly customizable, allowing you to change the layout, colors, and fonts to suit your brand.

Wix offers a range of features, including e-commerce tools, contact forms, and social media integration, making it a great option for businesses and individuals who want to create a professional-looking website.

Wix's drag-and-drop editor makes customizing your website very easy. You can see how the website will look once it's published without having to go into a preview.

The editor has a one-minute introductory video to help you get started, and the templates are modern and attractive with many pinning your navigation icons to the top as the site viewer scrolls down. Eight round buttons let you add elements, change the background image, access the App Market, see your uploads, and start blogging.

Wix contains all the usual options for text, media, social media widgets, buttons, and shapes that you'd expect in a website builder. The App Market offers even more tools for tracking SEO, video views, subscription data, and music plays.

Some of the notable features of Wix include:

Wix also has a mobile editor that lets you preview and edit your site exactly as it would be seen on a mobile device. This feature is particularly useful for businesses that want to ensure their website is optimized for mobile users.

Wix has a drag-and-drop editor that makes customizing your website very easy. You can basically see how the website will look once it's published without having to go into a preview.

Wix offers a free plan that's quite basic, but it's one of the few website builders that actually offers more than just a free trial. This means you can take the time to get to grips with Wix and figure out if you like using it before committing to a subscription.

Wix has a large selection of 900+ templates, some of which are clean and modern while others feel outdated. Some templates are multi-purpose and some are industry specific.

Wix gives you plenty of options for template customization, including the ability to move any element to anywhere on the page, even nudging it pixel by pixel. You can also customize individual elements, such as font size and style.

Here are some of the features you can expect from Wix's drag-and-drop editor:

Wix's mobile editor lets you preview and edit your site exactly as it would be seen on a mobile device, which is a great feature for ensuring your site looks good on all devices.

Wix's free plan comes with a catch: it forces Wix branding on your website, which can be a bit of an eyesore.

You can't switch templates once you've chosen one, so make sure you pick the right one from the start.

The Wix editor can be overwhelming, with multiple menus and options competing for your attention.

Some tasks, like editing your restaurant menu, can feel clunky and require too many clicks.

Here are some specific cons of Wix:

Wix's Artificial Design Intelligence (ADI) dramatically simplifies site building, making it surprisingly fun to use. It offers lots of handholding, guiding you through the process of creating a professional-looking website.

You start by answering a few basic questions about the site's purpose, features, location, and title. The ADI then searches the web for content related to your business or activity, making it easy to get started.

After answering the questions, you can optionally add social accounts such as Facebook, Instagram, and Twitter. This helps your site connect with your audience and reach a wider audience.

The ADI takes some time to complete its design work, but it's worth the wait. It tells you what it's doing through the process, like adding menus and optimizing your mobile site.

Here are some key features of Wix ADI:

Wix ADI also offers an AI-powered logo making tool, making it easy to create a custom logo for your business. This adds a professional touch to your website and helps establish your brand identity.

Overall, Wix ADI is a powerful tool that makes website building easy and fun. It's definitely worth trying out if you're not interested in designing your own site.

The Wix App Market is a treasure trove of features that can take your website to the next level. With hundreds of third-party apps and Wix's own apps to choose from, you can extend your site's capabilities without needing to know how to code.

You can filter apps by category and function, making it easy to find the perfect addition to your site. Some apps are free, while others require a paid subscription. Wix's own apps include the Wix Loyalty Program, which lets customers earn points and discounts, and the Wix Blog, which helps you create and manage a blog with SEO and design tips.

Some popular apps include the Get Google Ads app, which makes it easier to advertise your website on Google Ads for $75/month, and the Simple Push Notifications app, which allows you to send push notifications to your visitors for free or $20/month.

To avoid slowing down your site, it's essential to choose which apps to integrate carefully. Wix recommends not going above 10 integrations to ensure a smooth user experience.

We tested 16 market-leading website builders to evaluate their functionality, usability, integrations, and customer support.

Our rigorous testing process involved scoring and rating products in seven main categories of investigation and 33 subcategories.

We gave each category score a 'relevance weighting' to ensure the product's final score perfectly reflects the needs and requirements of Expert Market readers.

We researched and tested these products to make the most useful recommendations to UK businesses.

Our testing process was designed to evaluate each product's functionality, usability, integrations, and customer support.

Wix sites are incredibly fast, with an average speed of 116.9 ms in the US Datacenter.

This speed is due in part to Wix's rapid site building capabilities, but also to its optimized server performance. Static content is cached and a content distribution network is employed, making it easy to host a site with Wix.

A rapid time to first byte (TTFB) is important, as it shows that Wix servers perform well. In my test, the site earned an A+ grade in Bitcatcha server speed test.

Wix sites are also remarkably resilient, with almost no downtime over extended periods. Our test site has demonstrated a 100% uptime since July 2020, far above the uptime promised in most service providers' Service Level Agreements (SLA).

Wix offers an incredibly generous collection of templates, with over 500 to choose from, making it a great resource for those who don't want to build a site from scratch.

These templates come with basic pre-entered content, allowing you to either build on that or simply wipe it over. Wix also has a wide variety of categories to choose from, ranging from boilerplate corporate to travel and tourism.

You can choose from eight blank layouts or even go for a totally blank page if you don't want a pre-populated template. Wix's templates are highly customizable, with the ability to move any element to anywhere on the page, even nudging it pixel by pixel.

Individual elements can also be customized, such as giving a heading a font size of 12px. However, be careful not to modify the font size to make a heading look like a paragraph, as this can be incorrect and affect search engine optimization.

Wix's drag-and-drop editor makes customizing your website very easy, and you can see how the website will look once it's published without having to go into a preview.

Wix offers a unique advantage when it comes to photos, allowing you to reuse images you've already uploaded by saving them in online folders.

You can add images from other online sources like Flickr and Facebook, and even use video in places where other services only let you use photos.

Wix provides lots of stock images and videos to use on your site, with much of this content being free, and reasonably priced stock images available from BigStock.

The integrated Aviary editor gives you full photo editing and enhancement capabilities, making it simple to add a link to an image, add a border, and animation like a fade-in.

You can also set videos to auto-play on page load and repeatedly loop, and add a video as your background image.

Wix lets you host your own videos, which is unusual for most website builders, and also includes a video maker for creating social media videos.

You can sell your videos commission-free, either as a one-time price or a monthly subscription, but be mindful of the storage space limit on Wix's premium plans.

Wix offers an incredible 500+ templates to choose from, which is a massive number by any standards.

You can find a template that suits your needs, whether it's a boilerplate corporate site or a travel and tourism website. Wix has a wide variety of categories to choose from, so you're bound to find something that fits your style.

Some templates even come with basic pre-entered content, so you can either build on it or wipe it clean and start from scratch. This is a great feature for those who want to get started quickly.

Wix also has templates specifically designed for online stores, so you can set up your own eCommerce site in no time.

With over 800 pre-made templates, Wix has the most extensive library of any website builder, according to the Expert Market research team. This means you can have a fast set-up without having to spend hours deciding on a font, color scheme, or layout.

Wix's templates are also categorized by industry, so you can find one that's tailored to your business needs. For example, there are templates for cafes, NGOs, and even vets.

If you don't want a pre-populated template, you can choose between eight blank layouts or go for a totally blank page.

Wix offers a range of features for online stores, including sales, inventory, and order tracking features. You can also take payments for services and appointments, sell subscriptions, or ship physical items.

If you plan to grow your online store, however, Shopify may be a better option due to its more sophisticated ecommerce features and in-depth reporting. Wix takes a 2.5% sales commission from all ticket sales through your website.

Wix has its own payment gateway, Wix Payments, but also allows you to integrate dozens of payment providers and methods into your ecommerce site, including Stripe, Square, and PayPal. This can increase the chance of customers completing the checkout process.

Having an online store can be a game-changer for your business. You can take payments for services and appointments, sell subscriptions, or ship physical items with Wix's ecommerce plans.

Wix ecommerce websites come with sales, inventory, and order tracking features, making it easy to manage your online store. You can even print shipping labels with the Business and Business Elite plans.

Wix has a wide range of payment processing options, including Wix Payments, Stripe, Square, and PayPal. This increases the chances of customers completing the checkout process. With Wix, you can also integrate payment providers like AfterPay, which allows customers to buy in installments.

Wix charges a 2.5% sales commission from all ticket sales through your website. However, there are no additional Wix fees for other sale types.

Here are some popular payment options you can integrate into your Wix ecommerce site:

If you're planning to grow your online store, Shopify might be a better option. It offers more sophisticated ecommerce features and in-depth reporting, but at a higher price starting at $39/month.

Shopify is a dedicated ecommerce platform, meaning it's specifically designed for online stores. It has more powerful ecommerce features than Wix, but a steeper learning curve.

Shopify is only for ecommerce websites, unlike Wix which can handle all types of websites. It's a popular choice for businesses that want a robust online store.

For more complex ecommerce needs, Shopify might be the better choice. However, it's essential to consider the learning curve and whether you have the time and resources to master it.

Wix has a comprehensive range of built-in marketing features, including email marketing and social media marketing. These features are designed to help you promote your business and reach a wider audience.

You can design email campaigns and social media ads using the same drag and drop editor used for web page editing. This makes it easy to create visually appealing content that resonates with your target audience.

Wix also has integrations with reporting tools such as Google Analytics and CAPI, so you can track the behavior of visitors to your website. This data can be used to refine your marketing strategy and make data-driven decisions.

Wix's built-in marketing features are easy to use, even for beginners. The drag and drop editor is user-friendly, and the tools are designed to be intuitive.

One of the standout features of Wix is its SEO capabilities. Here are some of the key SEO features offered by Wix:

Wix also has a built-in SEO assistant that suggests SEO improvements for your existing website. This can be a huge help for beginners who are new to SEO.

Wix offers a free plan, but it's quite basic compared to its premium plans. You can use the free plan to test out the website builder and get a feel for its features.

Wix has 8 paid plans for websites and 3 ecommerce plans, with prices ranging from $4.50 to $500 per month. The Connect Domain plan is only available in certain countries and includes an ad on your website.

If you're looking for a basic website, the Combo plan might be a good starting point, but keep in mind it limits traffic to 2 GB of bandwidth. The Unlimited plan has unlimited bandwidth, which is what I'd suggest most users start with.

Here's a breakdown of Wix's paid plans:

Keep in mind that Wix's pricing can be confusing, as they advertise monthly prices for annual plans on their pricing page. It's not until you hit checkout that you can see the actual price of monthly plans.

Wix offers a range of plans to suit different needs, from small business owners to DIY website creators.

The free plan is a great place to start, allowing you to test out Wix's features and get a feel for the platform before committing to a paid plan.

Wix has five paid plan versions aside from the free plan, with varying features and pricing.

The Business Basic plan is Wix's first e-commerce plan, but it has some feature limitations, such as no subscription products or dropshipping.

The Business Unlimited plan offers more features, including unlimited bandwidth, while the Business VIP plan adds priority customer support.

Wix also offers an Enterprise plan, starting at $500 per month, which is ideal for large businesses.

Here's a breakdown of the plans:

Keep in mind that Wix's pricing can be confusing, with monthly costs only visible at checkout.

Wix's free plan isn't entirely free, it comes with a catch - Wix branding is forced on your website.

This branding appears right on top of the page, even before your website header, which can be a bit annoying.

You can test Wix out using the free plan to see if it's the right fit for you.

The free plan is quite basic compared to Wix's premium plans, but it's better than just a free trial.

Using the free plan can help you determine which premium plan is right for you, based on your experience with Wix.

If you thought paying a premium plan monthly fee would give you unrestricted access to Wix for all your sites, think again. The premium features aren't transferable, meaning you buy it for one site and it stays there!

You can't use premium features on multiple sites, which can be a real bummer if you're trying to hook up Google Analytics or other essential tools.

Wix's support team is incredibly helpful, with a well-stocked Help Center that's easily accessible from the editor. If you can't find the answer you're looking for, you can submit a support ticket or request a 24/7 phone call back, even as a free account user.

The support process is smooth and efficient, with a chatbot that guides you through logical steps to resolve your issue. If you need human help, a customer service representative will contact you within a minute to walk you through the solution.

Wix's uptime is also impressive, with a two-week testing period revealing zero downtime. This is a vital element of web hosting, as it ensures your site is always accessible to clients and customers.

Wix's reliability is backed by a website-monitoring tool that tracks uptime every 15 minutes, sending alerts if the site is down for more than a minute. This level of stability is reassuring for website owners who want to ensure their site is always available.

Wix has some tough competition out there. Its closest competitor is Squarespace, which has become much more user-friendly in the past few years.

Wix does have slightly more advanced features than Squarespace, but Squarespace beats Wix out in terms of website aesthetics. You can't go wrong with either, but it really depends on your business website needs.

If you're looking for a website builder that's best for design-focused businesses, Squarespace is the way to go. It's a great choice if you want a website that looks amazing.

Here's a quick comparison of Wix and its competitors:

Wix is a popular website builder that's often compared to its competitors. Wix's closest competitor is Squarespace, which has become much more user-friendly in the past few years.

Squarespace has a drag and drop editor that integrates smoothly with the backend, making it an excellent choice for design-focused businesses. Squarespace beats Wix out in terms of website aesthetics.

Wix, on the other hand, has slightly more advanced features than Squarespace. This makes Wix a great all-rounder, perfect for businesses that need a little extra functionality. Wix scores 4.7 out of 5, making it a top contender in the website builder market.

Here's a comparison of Wix and its competitors:

Each of these website builders has its strengths and weaknesses, and the right choice for you will depend on your specific business needs.

Squarespace is a curated website builder that's design-y and polished. It's like choosing an Apple product - it's sleek and user-friendly.

Squarespace is often compared to Wix, which is like a PC - it's customizable but can be chaotic at times. Squarespace is more streamlined and easier to use.

To get started with Squarespace, you can read more in the Wix vs Squarespace comparison to understand the differences.

Wordpress is a free, open-source CMS. You can use it to build a website, but be aware that you'll need to pay for plugins, themes, and hosting.

Wordpress has a vast community of users and developers who create and share plugins and themes. This means you can find a wide range of options to customize your website, but it also means you'll need to pay for them.

You can read more about how Wordpress compares to Wix in my previous comparison.

Weebly is a popular website builder that's actually easier to use than Wix. I've tried both, and I can attest that Weebly's drag-and-drop editor makes it a great choice for beginners.

If you're new to website building, you might find Weebly's interface more intuitive than Wix's. Weebly is often recommended for those who want a hassle-free experience.

However, keep in mind that Wix is more flexible and powerful than Weebly. This might be a better option if you're looking for more advanced features.

To get started with Weebly, you can sign up for a free account on their website. From there, you can start building your site using their drag-and-drop editor.

If you're still unsure which platform to choose, you might want to read my Wix vs Weebly comparison. It provides a more in-depth look at the pros and cons of each website builder.

GoDaddy is simpler and a bit easier to use, though at times it's too simple. GoDaddy is a great option for those who want a hassle-free experience.

GoDaddy is often criticized for being too basic, lacking the flexibility and power of other options like Wix. For more advanced users, GoDaddy might not be the best fit.

If you're new to website creation, GoDaddy's simplicity can be a blessing. It's a great way to get started without feeling overwhelmed.

However, if you're looking for more control over your website's design and functionality, you might want to consider other options.