How to Set Up Facebook Pixel on Nextjs React Application

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Smartphone screen showing popular social media and app icons including Facebook and Instagram.
Credit: pexels.com, Smartphone screen showing popular social media and app icons including Facebook and Instagram.

Setting up Facebook Pixel on a Next.js React application is a straightforward process that requires a few key steps. First, you'll need to create a Facebook App and get the App ID, which you'll use to authenticate your pixel.

In the Next.js project, you'll need to install the necessary packages, including `@facebook/pixel` and `@nextjs/pixel`. This will give you access to the Facebook Pixel API and allow you to configure your pixel.

To set up the pixel, you'll need to create a new instance of the `FacebookPixel` class, passing in your App ID and other required parameters. This will enable you to track events and conversions on your website.

The `FacebookPixel` class provides several methods for tracking events, including `track`, `trackPageView`, and `trackLinkClick`. You can use these methods to track specific events on your website, such as form submissions or button clicks.

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Apa Itu?

Facebook Pixel, or Meta Pixel as it's now called, is a code that you add to your website to interact with ads on Facebook or Meta.

Credit: youtube.com, How to Install a Facebook Pixel in Next.js Typescript App | Meta Ads Tutorial

It's a tool that helps you track the performance of your ads and understand how they're impacting your website.

Meta Pixel is a code that usually gets attached to your website, and its main goal is to interact with ads on Facebook or Meta.

By using Meta Pixel, you can see how people are interacting with your ads and website, which can help you make better decisions about your marketing strategy.

Persiapan

To set up Facebook Pixel with Next.js, you need to create a Pixel first. This involves logging into Facebook and accessing the Events Manager.

Make sure you have installed Next.js beforehand. If not, you can refer to the tutorial on how to install Next.js.

First, log into Facebook and navigate to the Events Manager. You can't choose to create a new Pixel for a website, as Facebook only allows one account per Pixel.

Create a new Pixel by providing a name, URL, and obtaining the Pixel code.

Next, update your app's layout by adding the Facebook Pixel script to your Router.

Curious to learn more? Check out: Next Js Mysql

Menggunakan Facebook Pixel di Next.js

Credit: youtube.com, Facebook Pixel Integration in React Application

Pertama-tama, kamu perlu mengganti kode FACEBOOK_PIXEL_ID dengan kode Pixel yang didapatkan dari Facebook Pixel yang sudah kamu buat. Selamat, kamu sudah berhasil menambahkan Pixel ke dalam Next JS!

Untuk memantau website kamu, kamu bisa menggunakan Pixel dengan Next.js 14. Next.js 14 adalah platform yang robust dan fleksibel untuk membuat aplikasi React dengan renderisasi dari sisi server, generasi situs statis, dan rute API.

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Tracking Page Views

Tracking Page Views is crucial for understanding how users interact with your Next.js application. Facebook Pixel can help you achieve this by tracking Page Views automatically.

By default, Facebook Pixel activates the HTML 5 History State API listener, which means it fires a PageView event each time a new state appears in the history, such as history.pushState.

You can turn off this default behavior by setting the flag disablePushState to true, but it's recommended to leave it on for tracking Page Views.

To track Page Views in a Single Page Application (SPA) like Next.js, you need to call the fbq() function from your application component and pass the PageView event.

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Credit: youtube.com, Facebook Pixel (EP -3) How to Track view content events in Facebook pixel and GTM?

Here's a simple three-step approach to track all page views of a SPA application:

  1. All Next.js application have an index.html page which renders all the components of the application, put the Facebook Pixel script on this page.
  2. Call the fbq() function from your Next.js application and pass the PageView event for tracking the page view.
  3. Update your app/layout.js file in the Router of the App to include the Facebook Pixel script.

Remember to replace 'TU_PIXEL_ID' with your real Facebook Pixel ID.

Por Qué Usar Next.js 14?

Next.js 14 is a robust and flexible platform for creating React applications with server-side rendering, static site generation, and API routes.

It allows you to create complex and dynamic web applications with ease, making it a great choice for building scalable and maintainable projects.

With Next.js 14, you can also leverage its built-in features such as automatic code splitting and server-side rendering to improve performance and reduce load times.

This means that your application will load faster and be more responsive, providing a better user experience for your visitors.

Next.js 14 also supports internationalization and localization out of the box, making it easier to create applications that cater to a global audience.

This is especially useful if you plan to launch your application in multiple languages or regions.

Next.js 14 has a large and active community, which means there are plenty of resources available to help you learn and troubleshoot issues.

You can find extensive documentation, tutorials, and forums where you can ask questions and get help from experienced developers.

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