What Does Semrush Do and Its Key Features Explained

Semrush is a powerful tool that helps you understand your website's strengths and weaknesses. It's like having a personal coach for your online presence.

With Semrush, you can analyze your website's technical performance, identify areas for improvement, and make data-driven decisions to boost your online visibility. This includes checking for broken links, monitoring page speed, and optimizing images.

One of the key features of Semrush is its keyword research tool, which helps you find the best keywords for your content. By analyzing search volume, competition, and cost-per-click, you can create content that resonates with your target audience and drives more traffic to your site.

Semrush also offers a competitor analysis tool that lets you see how your competitors are performing in terms of backlinks, traffic, and rankings. This information can help you identify gaps in the market and develop strategies to outperform your competitors.

SEMrush offers a wide range of SEO features that make it a powerful tool for digital marketers.

The tool supports keyword analysis, which helps you understand the potential of your target keywords.

SEMrush also supports backlink management, allowing you to monitor and improve your website's backlink profile.

The tool's page grader feature helps you identify areas for improvement on your website.

SEMrush's competitive analysis feature provides insights into your competitors' strengths and weaknesses.

The tool's site audit and diagnostics feature helps you identify technical issues on your website.

SEMrush's site recommendations feature provides actionable suggestions for improving your website's performance.

SEMrush also supports multi-domain support, making it easy to manage multiple websites from a single account.

The tool integrates with web analytics tools, providing a more comprehensive view of your website's performance.

Here are some of the key SEO features offered by SEMrush:

SEMrush also supports various SEO channels, including local SEO, social SEO, mobile SEO, and global SEO.

These channels help you optimize your website for different regions and platforms.

SEMrush Channels is a powerful feature that helps you optimize your website for various channels. With SEMrush, you can improve your local SEO by optimizing your website for local searches, which is supported by the tool.

The tool also tracks social mentions and backlinks and their impact on SEO, making it a valuable asset for social media marketing. This feature is known as Social SEO.

SEMrush helps you optimize your website for searches done on mobile devices, which is crucial in today's mobile-first world. This feature is called Mobile SEO.

Here are the different SEO channels supported by SEMrush:

SEMrush Channels offer a range of features to help you optimize your website for specific channels.

Local SEO is supported, which means you can use SEMrush to help optimize your website for local searches.

Social SEO is also supported, allowing you to track social mentions and backlinks and their impact on SEO.

Mobile SEO is another feature supported by SEMrush, which helps you optimize your website for searches done on mobile devices.

Global SEO is supported, integrating with non-U.S.-based search engines and working in multiple languages.

Here are the supported channels features:

SEMrush's Social Media Toolkit is a powerful extension that can analyze the performance of each of your posts, schedule posts in advance, and even boost your Facebook posts. This makes it easier to get a glimpse of your competitors' social strategies and build a more effective social media presence.

SEMrush can identify the best-performing content types, create and distribute content to drive engagement, schedule posts, and monitor your social media activity. With Semrush's Influencer Analytics, you can also identify ideal brand ambassadors for a collaboration.

Similarweb's social media toolkit is more limited compared to Semrush's, offering only a few traffic reports to analyze the social media activity of your competitors. That's pretty much it.

SEMrush is a clear winner when it comes to social media management, providing various tools to help businesses increase their brand awareness.

Semrush has several competitors in the digital marketing space.

Ahrefs is one of the notable alternatives to Semrush.

Check out our in-depth review of Ahrefs for a detailed comparison.

SEMrush and Ahrefs have some similar features, but they also have their differences.

Ahrefs is particularly known for its backlink analysis and content research tools.

SEMrush, on the other hand, offers a more comprehensive suite of tools for digital marketing professionals.

Moz is another competitor to SEMrush, offering a range of tools for SEO and digital marketing.

Check out our in-depth review of Moz for a detailed comparison.

Hootsuite and Sprout Social are also competitors in the digital marketing space, offering social media management tools.

However, SEMrush stands out for its focus on SEO and digital marketing analytics.

SEMrush is an expensive tool compared to other SEO tools, so it's essential to determine your goals before choosing a pricing plan.

The Semrush Pro plan is a great option for bloggers managing their websites, while SEO contractors and multi-client agencies will benefit from the Guru or Business plan.

SEMrush offers an all-in-one digital marketing solution, covering everything you'll need to manage a website, including keyword research, content writing and optimization, backlink analysis, and technical SEO.

The Similarweb Starter plan is limited, with no keyword research for a particular location, no up-to-date rankings information, and only three months of historical data for $149 a month.

You can try out SEMrush with a 30-day free trial to see if it's a good fit for your company, with the SEMrush Annual Business Plan costing $3,999.36.

SEMrush offers a free trial, but it's not a completely free tool.

SEMrush provides 30 days of free access to its features, allowing you to test its capabilities.

The free trial includes access to all of SEMrush's tools, including competitor analysis and technical SEO audits.

However, after the 30-day trial period, you'll need to upgrade to a paid plan to continue using SEMrush.

SEMrush's free trial is a great way to get a feel for the tool and see if it's a good fit for your needs.

You can sign up for the free trial on the SEMrush website, and it's a good idea to take advantage of it before committing to a paid plan.

SEMrush and Similarweb are expensive compared to other SEO tools, so it's really important to determine your goals before choosing any pricing plan.

The Semrush Pro plan is a go-to option for bloggers managing their websites.

Similarweb's pricing plans are less generous but more expensive.

I used the Similarweb Starter plan for a while and encountered various limitations.

The Semrush Pro plan covers everything you'll need to manage a website, including keyword research, content writing and optimization, backlink analysis, and technical SEO.

To get a feel for SEMrush, you can take advantage of a 30-day free trial.

The SEMrush Annual Business Plan costs $3,999.36.

SEMrush offers a range of powerful tools and analytics to help you improve your online presence. The Position Tracking tool provides weekly updates on your keyword rankings and SERP features, allowing you to monitor your progress and identify areas for improvement.

You can review your competitors' landing pages to gain new ideas for your own content. This feature is particularly useful for local businesses, as it allows you to geo-target keywords and see how you're doing at a local search level.

The Keyword Magic tool is a favorite among users, offering over two million keywords in its database. You can create up to 50 target keyword lists and get instant results for any keyword you search.

The tool provides helpful data such as long-tail keywords, average monthly volume of searches, trend graphs, keyword difficulty, and more. You can also break down commonly used keywords associated with a search term, like over 880 searches containing the word "strategy."

Here are some key features of the Keyword Magic tool:

SEMrush also offers a clean user interface and comprehensive keyword research toolkit, making it a more suitable tool for in-depth keyword research compared to Similarweb.

Backlinks are still one of the most important signals to search engines to help them determine the quality of pages. Search engines look to see how other people and websites feel about the quality of the content. Think about it, you wouldn't link to a page that held zero value for your audience to follow.

In the Backlinks Analytics tool, you can review the total backlinks to your website, which pages are being linked to, and where those links are coming from. This tool also allows you to check out where your competitors are getting links from and use these as opportunities for outreach.

SEMrush's Site Audit tool is a powerful feature that helps you identify and fix issues on your website that may be hindering its performance.

You can run a site audit to see if there are any problems occurring on your site, in addition to checking your keywords, competitors' keywords, and traffic.

A decent site audit score is 79%, but even that doesn't mean there isn't room for improvement.

We've seen clients with scores like that have at least 6 errors, 388 warnings, and 1,245 notices to review and improve performance.

By fixing these issues, you can improve your website's performance and overall user experience.

Paid advertising can be a crucial part of your online marketing strategy. SEMrush offers a range of tools to help you make the most of your paid advertising efforts.

With SEMrush, you can design and optimize your Google Ad campaigns, discover low-performing ads and optimize them, and track your visibility in a paid search for any country and time frame. This is a game-changer for businesses looking to reach a local audience.

The SEMrush PPC Advertising Toolkit is particularly useful for analyzing competitors' ads and landing pages, as well as identifying bidding keywords and ad spend. This information can be invaluable in informing your own advertising strategy.

One of the standout features of SEMrush is its ability to track paid advertising performance over time, allowing you to see how your campaigns are performing and make data-driven decisions. This is in contrast to Similarweb, which can only track competitors' performance for up to three years worldwide.

If you're looking to explore paid advertising options, SEMrush is a great choice. Its custom pricing plan allows you to see country-specific ads for longer time frames, making it a more affordable and powerful alternative to Similarweb.

Here are some key features of the SEMrush PPC Advertising Toolkit:

Overall, SEMrush offers a comprehensive set of tools for managing your paid advertising efforts. Whether you're looking to reach a local audience or optimize your Google Ad campaigns, SEMrush has got you covered.

The Keyword Analyzer tool is a powerful feature within SEMrush that lets you dive deeper into your chosen keywords. You can segment keywords further for analysis, export them to a spreadsheet, or send them to other tools like the position tracking tool.

With the Keyword Analyzer tool, you can break down your keywords into smaller, more manageable chunks. This is especially helpful when you're working with a large list of keywords, like the 1,000 selected keywords you can analyze with the Keyword Analyzer tool.

By using the Keyword Analyzer tool, you can gain a better understanding of your target audience and tailor your content to their needs. This is a crucial step in creating effective content marketing strategies.

Here are some key features of the Keyword Analyzer tool:

The Keyword Analyzer tool is a valuable addition to the SEMrush suite, providing you with the insights you need to create successful content marketing campaigns.

Similarweb is a reliable data source that provides accurate information for SEO analysis. I've compared its data sources with Semrush, and I'm impressed with the results.

Similarweb collects data from various sources, including browser extensions and mobile apps. This data is then used to provide insights into website traffic, engagement, and other key metrics.

Similarweb's data is sourced from over 10 million websites, making it a comprehensive resource for SEO analysis. This extensive dataset allows users to gain a deeper understanding of their online presence.

Similarweb's data is updated regularly, ensuring that users have access to the most current information. This is particularly important for SEO analysis, where data accuracy is crucial for making informed decisions.