Wix vs Webflow: A Comprehensive Comparison of Features

Wix and Webflow are two popular website builders that help users create stunning online presence without needing to know how to code. Wix has a drag-and-drop editor that makes it easy to build a website from scratch.

Wix offers over 500 customizable templates, which is a significant advantage for users who want a quick start. These templates are available in various categories, including business, e-commerce, and portfolio sites.

One of the key differences between Wix and Webflow is their approach to website building. Wix focuses on a more user-friendly interface, while Webflow emphasizes design flexibility and advanced features. This makes Webflow a better choice for users who want more control over their website's design and functionality.

Webflow and Wix are two popular website builders that cater to different needs and skill levels. Webflow is suitable for professional designers and developers, while Wix is designed for ease of use, targeting users with minimal design or coding experience.

Webflow offers over 2,000 professional templates, whereas Wix has around 800 templates. This means Webflow has a more extensive selection of templates to choose from. Wix's template-driven customization is simpler, but Webflow provides greater design flexibility and interactions.

Here's a comparison of the two platforms at a glance:

Webflow and Wix are two popular website builders that cater to different needs. Webflow offers diverse and affordable plans, while Wix has fewer plans with more expensive basic options. Both platforms have free plans available.

Webflow boasts over 2,000 professional templates, whereas Wix has around 800 templates. Webflow's design flexibility is more advanced, making it suitable for professional designers and developers.

Wix is designed for ease of use, targeting users with minimal design or coding experience. Its user-friendly platform makes it simple to set up and customize websites. However, this ease of use comes at the cost of design flexibility.

Webflow provides more control over SEO, offering better performance and customization options. Its clean code, custom meta tags, and detailed settings give users greater control over their website's search engine optimization.

Here's a comparison of the two platforms at a glance:

Ultimately, the choice between Webflow and Wix depends on your specific needs and preferences. If you value design flexibility and advanced SEO features, Webflow might be the better choice. However, if you prioritize ease of use and a more user-friendly interface, Wix could be the way to go.

Webflow offers greater flexibility and control when it comes to integrating with third-party apps. This makes it a better choice than Wix for businesses that need to improve their workflow.

One key advantage of Webflow is its ability to embed custom code, use APIs, and support complex integrations. This is particularly useful for businesses that require a high level of customization.

Both Webflow and Wix offer integration options with third-party apps. This is necessary for activating various functions on your website.

Here are some examples of e-commerce integrations available with both options:

Webflow's integration with third-party apps greatly helps businesses to improve their working. By connecting your website to these apps, you can streamline your workflow and increase productivity.

If you're looking for a website builder that offers more templates and customization options, Webflow is the way to go. It's perfect for users who need precise control over their website's design and functionality.

Webflow has more beneficial features than Wix, including advanced design options and satisfactory SEO performance. This makes it a top choice for users who want a website that stands out.

For beginners, Wix is a great option because it allows you to launch a website quickly and easily. However, if you're looking for more control and flexibility, Webflow is the better choice.

Here's a comparison of the two website builders:

Overall, Webflow outperforms Wix in terms of features and customization options. If you want a website that's tailored to your needs, Webflow is the better choice.

Webflow and Wix both offer a wide range of website templates, but the quantity and quality differ.

Webflow has around 2,000 templates available, while Wix has around 832. All Wix templates are included in your plan, whereas Webflow only provides 49 free templates, with paid templates available for a one-time fee of $19 to $129.

Selecting a template in either Webflow or Wix is relatively straightforward, with category filters to help you find a template that meets your needs.

However, once you've chosen a template, you can't switch to another one in either platform, making it essential to choose carefully.

Webflow's templates are created by a mix of third-party designers, resulting in a diverse range of layouts and approaches to design.

Wix templates, on the other hand, are designed in-house and while they're visually attractive, they may not offer the same level of variety and styling opportunities as Webflow.

Here's a comparison of the two platforms' template offerings:

Webflow's templates are fully responsive, meaning they automatically resize to fit any device, while Wix templates primarily use an adaptive design system, which may require some adjustments for optimal mobile performance.

Overall, Webflow's responsive templates offer an advantage in terms of search engine optimization and user experience, making it a better choice for those who value flexibility and customization.

Content management is a crucial aspect of any website, and both Wix and Webflow offer robust solutions. Wix's CMS is simple and intuitive, perfect for users who want to add and edit content quickly.

Wix's CMS is especially friendly for undemanding companies or individual users who don't need complicated functions. This makes it ideal for small businesses or personal websites.

Webflow takes a more comprehensive approach to CMS, offering powerful and flexible content management. Users can create custom functionalities, which is especially useful for larger projects.

Webflow is the perfect choice for businesses looking to customize every aspect of their website with unparalleled precision and flexibility. Its CMS system is more advanced and detailed compared to Wix.

Wix is generally considered more user-friendly than Webflow. This is because Wix has a less complex drag-and-drop interface and doesn't have as many advanced customization features as Webflow.

Wix's interface is often compared to working with a document in a word-processing program, making it easier to navigate. In contrast, Webflow's interface is based on the 'box model' of website design, which can result in a steeper learning curve.

Wix's drag-and-drop editor is particularly intuitive, allowing users to build their website effortlessly. This is especially true for beginners who have no previous experience with web designing.

Webflow, on the other hand, offers more advanced design tools and customization options, but these come at the cost of a more complex interface. While Webflow can be learned within a couple of hours, mastering its full potential requires an investment in learning time.

Here's a comparison of the two platforms' ease of use:

Wix's user-friendly interface and drag-and-drop editor make it a great choice for those who want to create a website quickly and easily. Webflow, while more complex, offers a wide range of customization options and features that make it a great choice for experienced web developers.

Both Wix and Webflow offer ecommerce functionality, but they have different limitations and features.

Wix provides a good range of integrated ecommerce features, including the ability to sell up to 50,000 physical products or digital downloads.

You can also offer subscriptions, allow users to sort and filter your products, and enter tracking information for physical products.

Wix lets you sell on marketplaces and social channels, use point of sale functionality via Square, Sumup, and the Wix Owner app, and display your products in multiple currencies.

Additionally, Wix provides flexible tax and shipping options, including the ability to set up tax on a per-region basis, which is useful for meeting VAT MOSS rules when selling digital products to customers based in the EU.

Wix also has a built-in abandoned cart recovery tool, which lets you identify and contact visitors who have left your site mid-way through a purchase.

Here's a comparison of the ecommerce features of Wix and Webflow:

Wix also provides a better range of dropshipping apps, including Modalyst, Spocket, Syncee, DSers, Printful, and Printify.

Webflow offers advanced personalization capabilities, allowing you to create custom interactions and precise designs. This level of control is perfect for professional designers and agencies who want to create unique and professional-grade websites.

Webflow has a wide range of design tools and features, including CSS filters, flexbox, global swatches, and over 2,000 fonts. You can also create 3D motion designs without coding, and make complex animations even if you don't have any knowledge of JavaScript.

Webflow templates are highly customizable, allowing you to tailor your design extensively through various features, including text, imagery, graphics elements, page layouts, and overall site aesthetics. This level of customization is not possible with Wix, where once a site goes live, it becomes impossible to switch out the existing template with another.

Webflow offers a range of striking, contemporary templates that are both flexible and responsive, crafted using HTML, CSS, and JavaScript. These designs can be altered using a suite of visual development interfaces, as well as direct customizations in HTML/CSS and extended functionality via plugins.

Here are some key differences in design and customization capabilities between Webflow and Wix:

Overall, Webflow offers a more advanced and flexible design experience, making it a great choice for professional designers and agencies who want to create unique and professional-grade websites.

Template design is a crucial aspect of website creation, and it's essential to consider a few key factors to ensure your site looks great and functions well. Over 50% of website traffic comes from mobile devices, so it's vital to have a responsive mobile design.

Webflow offers a robust visual web development platform with an extensive assortment of templates, frameworks, and plugins. This tool empowers users to construct websites seamlessly without the prerequisite of coding expertise. Tailored to meet the needs of professional designers, Webflow delivers sophisticated design tools.

Webflow has an eclectic mix of layouts and approaches to template design, with a truly diverse range of site plans on offer. This positions Webflow not just as an ideal solution for fashioning websites, but also as a dependable provider of web hosting services. Webflow offers access to more than 2,000 varied templates suited for all kinds of design requisites.

Webflow's responsive template approach offers an advantage in terms of search engine optimization. Google favors responsive design and its search algorithm can give preferential treatment to responsive sites. Webflow's fully-responsive template approach also translates to great looking sites across not just mobile and desktop, but devices of all shapes and sizes.

Here's a comparison of the template selection and flexibility offered by Webflow and Wix:

Webflow offers a range of striking, contemporary templates that are both flexible and responsive, crafted using HTML, CSS, and JavaScript. Wix offers an impressive array of more than 800 expertly crafted templates, but with some drawbacks, such as limited customization options and restrictions on switching templates.

You can use custom code on both Webflow and Wix. Webflow allows for extensive custom code integration, including HTML, CSS, and JavaScript.

Both platforms offer a way to add custom code to your site, but the process is different. Webflow lets you add custom HTML, CSS, and JavaScript code to individual web pages or to your site as a whole.

You can add HTML code blocks to your site's pages on both platforms, which is useful for adding widgets or code from other apps to your site.

However, Wix doesn't have an official 'add CSS' option, but you can add it using Wix's tracking code tool editor.

Here are the ways you can add custom code to your site on Webflow and Wix:

Adding a video background to your website can really make it stand out. You can use either Webflow or Wix templates to achieve this.

Both platforms allow you to upload your own video, but Wix gives you the option to choose from its library of free and paid-for videos as well.

In Wix, you can add a range of overlay patterns to your video background, adjust its opacity, change the color behind it, set its position, and even opt to display it playing in a loop.

Webflow also offers similar adjustable settings, but might require a bit more manual tweaking.

One key feature that Webflow's background video component has that Wix doesn't is the option to add play and pause controls to your background video. This is important for keeping users engaged and reducing your website's bounce rate.

Stock photos are a great way to add visual interest to your site, and both Wix and Webflow make it easy to add them. You can use free images from Unsplash, a royalty-free photo collection that's available in both tools.

Wix also offers its own curated stock images, which are free to use. These images are a great option if you're looking for something specific, but don't want to pay for it.

If you need more premium images, Wix has a deal with Shutterstock that lets you buy individual images for $2.99. This can be a good option if you only need one or two high-quality images.

Webflow's advanced capabilities make it a top choice for designers and agencies who need more control over their website's design and functionality. Webflow offers a range of design tools and features that Wix doesn't, including the ability to create custom designs and layouts.

One of the key advantages of Webflow is its flexibility, allowing users to create complex, fully customized pages that go beyond standard templates. This is especially useful for businesses that need a unique and professional-grade website.

Webflow's advanced features include the ability to create custom code, use advanced design tools, and collaborate with team members. This makes it a great choice for businesses that need a high level of customization and control over their website's development.

Webflow's e-commerce capabilities are also more robust and flexible than Wix's, allowing users to create professional-grade online stores with features such as product pages, shopping carts, and checkout pages.

Here are some of the key features of Webflow's e-commerce capabilities:

Webflow also offers advanced customization options, including bespoke cart and checkout experiences, dynamic pricing adjustments, and tailorable transactional emails. This allows businesses to create a smooth and individualized shopping journey for their customers.

Overall, Webflow's advanced capabilities make it a great choice for businesses that need a high level of customization and control over their website's design and functionality.

Webflow offers a wide range of tools for designing and customizing your website.

With Webflow, you have access to over 2,000 fonts, as well as CSS filters, flexbox, and global swatches. This means you can create a unique and visually appealing design without needing to know any coding language.

The platform also allows you to create 3D motion designs without coding, and you can make complex animations with ease.

Webflow's integration system is quite flexible and works efficiently, allowing you to connect your website to hundreds of third-party tools.

Some of the popular third-party tools available for integration with Webflow include SEO tools like SE Ranking and SEMrush, which can help you optimize your website for search engines.

Here are some of the SEO tools available in Webflow:

These tools give you more control over your SEO settings, ensuring a steady page speed and improved search engine rankings.

Compatibility is a key aspect of a website builder, and both Webflow and Wix offer a range of integration options.

Webflow offers a high level of flexibility and control when it comes to integrating with third-party apps.

One of the benefits of Webflow is its ability to embed custom code, which allows for more complex integrations.

Wix also offers a third-party app library to easily find available integration options.

Some popular third-party apps available for integration with Wix include marketing apps like Mailchimp and Site Booster.

Here are some examples of e-commerce integrations available for Wix: Barcode Man Label PrintingModalystPrintifyEtsy

Webflow's integration with third-party apps greatly helps businesses to improve their working.

Webflow offers a range of advanced features that may not be available on Wix, such as the ability to create custom code and use advanced design tools.

For those who want to create a more complex website, Webflow is the obvious choice. Its engine allows for precise manipulation of every element of the website, giving users full control over every aspect of the design and functionality.

Webflow's e-commerce platform is generally considered to be more robust and flexible than Wix's. It allows users to create professional-grade online stores with features such as product pages, shopping carts, and checkout pages.

Webflow's hosting service is optimized for performance, which can be important for SEO and the overall user experience of a website. It's designed to handle high traffic levels, making it a good choice for websites that expect a lot of visitors.

Webflow's advanced customization options enable precise design modifications, making it a great choice for those who want to create a unique and professional-grade website.

Here are some of the key advanced features that Webflow offers:

Both Wix and Webflow prioritize security and performance, but in different ways. Webflow stands out for its highly efficient cloud infrastructure, which provides greater server stability and reliability, making it a good choice for businesses where every second of page downtime can mean lost revenue.

Webflow is SOC 2 Type II certified, ensuring proper handling of sensitive data, and uses AES256 bit over TLS 1.2 and 1.3 for secured data encryption. It also offers a Data Processing Agreement (DPA) to protect user data. Webflow's official payment processing partner, Stripe, is well-secured and doesn't keep any record of sensitive payment information.

Wix, on the other hand, offers a 2-step verification method to protect logins and uses HTTPS, TLS 1.2 & above, and SSL for data encryption. It also complies with GDPR, CCPA, and LGPD regulations. Wix runs a Bug Bounty Program, inviting security experts to hack their platform and rewarding them if they find any loopholes.

Here's a comparison of the security features of both platforms:

Both platforms are equipped with robust security features, but Webflow's cloud infrastructure and certifications give it an edge in terms of server stability and reliability.

Webflow is more secure than its competitors, thanks to its robust security measures that safeguard all your data from theft.

One of the key reasons for Webflow's superior security is its ability to ensure all data are private, as mentioned earlier.

While other platforms may have some security features, they can't compete with Webflow's comprehensive approach to data protection.

Webflow's commitment to security is evident in its strong measures to prevent data theft, which is a major concern for any online business.

By choosing Webflow, you can rest assured that your data is safe and secure, giving you peace of mind as you build and grow your online presence.

Both Webflow and Wix offer backup and restore options to protect your website from data loss. This is a crucial safety measurement against unexpected events.

Webflow doesn't explicitly mention its backup and restore options, but it's implied that it has measures in place to ensure data safety.

Wix, on the other hand, emphasizes the importance of backup and restore options in its security features. It doesn't provide specific details about its backup and restore process.

It's essential to have a reliable backup system in place to prevent data loss and ensure business continuity.

Server stability and performance are crucial for any website, especially for businesses that rely on online presence. Wix offers hosting that's sufficient for most simple websites, but its servers aren't as reliable as Webflow's.

Webflow uses Amazon Cloud infrastructure, which provides much greater server stability. This is especially important for businesses where every second of page downtime can mean lost revenue. Webflow's reliability is invaluable for businesses that can't afford to have their website down.

Page load speed has a direct impact on SEO and overall user satisfaction (UX). Webflow offers more advanced page optimization options, which is especially important for growing businesses and large web projects.

Here's a comparison of Webflow and Wix's server stability and performance:

Wix's hosting is designed for ease of use, but it might not be enough for larger or more complex websites. Webflow's cloud infrastructure provides the reliability and performance that businesses need to succeed online.

Webflow and Wix both offer a range of pricing plans to suit different needs and budgets. Webflow has seven key plans, including four general site plans and three ecommerce plans, with prices ranging from $0 to $235 per month.

One of the key differences between Webflow and Wix is the free plan. Webflow offers a free Starter plan, which is primarily designed for acquainting users with the platform's fundamentals, while Wix offers a free plan that is limited in functionality and doesn't allow for ecommerce.

Both platforms offer discounts for paying upfront for a year's service, with Webflow offering 22% to 30% off and Wix offering discounts for paying for a 2-year or 3-year plan.

Here's a comparison of the pricing plans for Webflow and Wix:

Webflow's pricing plans are more varied and can be more expensive, but offer advanced features for professionals and enterprises. Wix, on the other hand, is more affordable and easy to use, making it a good choice for beginners, individual developers, and small businesses that don't need complicated features.

Webflow's Enterprise plan, for example, starts at $500 per month, while Wix's Enterprise plan starts at $500 per month as well. However, Webflow's plans are more diverse and offer more value, with ecommerce and general plans available.

Wix has the edge over Webflow when it comes to customer support, offering live chat, email, Twitter, and phone support, while Webflow only offers email support.

Wix's phone support is available 24/7, which is a huge advantage, especially for those in distant time zones.

Webflow's email support, on the other hand, is only available Monday through Friday, 6am-6pm Pacific Time.

Wix also offers phone support in 10 different languages, including English, Dutch, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, and Turkish.

Webflow support is only available in English, which can be a limitation for non-English speakers.

Both platforms provide well-stocked help portals with useful online resources, but Wix's customer support is overall more comprehensive and accessible.

Webflow's help videos, however, are entertaining and well-produced, making the slightly steep learning curve a relatively enjoyable one.

Wix has a significant lead in terms of the number of apps and integrations available, with over 780 apps compared to Webflow's 250.

Both platforms offer app stores with a range of add-ons to improve functionality, but Wix's larger app offering is bolstered by its 'Made by Wix' apps, which include features like selling videos and tickets, adding forums, and managing restaurant and hotel bookings.

You can find a decent set of free and paid-for layout components in the 'Libraries' section of the Webflow app store, including the popular 'Relume' library with over 850 components.

Webflow's 'Figma to Webflow' plugin allows you to quickly copy and paste page designs from Figma into Webflow within a few clicks.

Wix's App Market is home to over 300 widely-used web applications, powerful tools, and diverse features designed to enhance site capabilities and facilitate entrepreneurial expansion.

Here's a comparison of the two platforms' app offerings:

Webflow offers a broader spectrum of integration opportunities and more extensive customization choices, making it a better choice for developers who want to tailor their sites.

Wix, on the other hand, restricts customization levels and only allows external apps or plugins if there's an established partnership with Wix itself.

Webflow's Integration library includes cutting-edge features like robust email marketing tools, detailed analytics resources, and comprehensive e-commerce backing.

Wix offers an array of both in-house developed applications and third-party applications, enriching customization possibilities and broadening the scope of functionalities available for user websites.

Some popular third-party apps available for integration with Wix include marketing apps like Mailchimp and Site Booster, and e-commerce integrations like Barcode Man Label Printing and Modalyst.

Webflow offers greater flexibility and control when it comes to integrating with third-party apps, making it the better choice than Wix for businesses that need complex integrations.

Webflow offers advanced design customization and control, making it suitable for professional designers and developers. This is in contrast to Wix's user-friendly platform, which is designed for ease of use and targets users with minimal design or coding experience.

Webflow provides more sophisticated features than Wix, but is also more expensive. Wix, on the other hand, is more affordable and offers an easier setup process.

Both Webflow and Wix offer robust e-commerce features and a selection of templates. However, Webflow allows for greater design flexibility and interactions, whereas Wix offers template-driven customization with less room for change post-publication.

Here's a brief comparison of the two platforms:

Both platforms offer SEO tools and support third-party integrations. However, Webflow typically offers more advanced integration options.